#Japan #Sapporo #BAGEL & BAGEL #Altego

BAGEL & BAGEL Everyday! Takes Center Stage in Sapporo

A delightful event is happening in Sapporo’s underground shopping gem, ‘Sapporo Chikagai Paul Town’, as the subsidiary of JFLA Holdings, Altego, operates the popular brand, BAGEL & BAGEL. From September 19, 2025, to January 12, 2026, local residents and visitors can find a unique assortment of bagels available for sale, catering to the desire for accessible and delectable baked goods.

Product Offerings

At the event, BAGEL & BAGEL will offer an impressive 15 varieties of bagels as well as 7 types of muffins. The concept “Everyday Bagels on Your Table” is emphasized, promoting the brand’s initiative to make bagels a staple in every household. The bagels are priced at ¥230 each, with options for purchasing bundles: 5 for ¥1,000 and 10 for ¥1,900. Muffins, meanwhile, are available for ¥250 each, with a set of 3 for just ¥600.

Not only that, but visitors can also treat themselves to an original tote bag set, priced at ¥3,000, giving customers a chance to take home a piece of this delightful experience.

Event Details

• - Venue: Sapporo Chikagai Paul Town next to Seikatsu no Ki
• - Location: 4-chome, Odori Nishi, Chuo Ward, Sapporo, Hokkaido
• - Event Dates: September 19, 2025 - January 12, 2026
• - Opening Hours: Daily from 10 AM to 8 PM

About BAGEL & BAGEL Everyday!

As a sister brand to BAGEL & BAGEL, the BAGEL & BAGEL Everyday! concept strives to provide a convenient way for consumers to enjoy bagels anytime, anywhere. The brand emphasizes that bagels can be a familiar food option easily incorporated into daily life. This event marks an era of accessibility as they encourage everyone to try different flavors and pairings.

For more information about the BAGEL & BAGEL Everyday! series, you can visit their official site: BAGEL & BAGEL Everyday Official Site.

About Altego

Based in Chuo Ward, Tokyo, Altego is dedicated to manufacturing and selling bagels and baked goods. Under the guidance of President Syusaku Higaki, they operate both direct sales and franchise models, with a total of 66 stores as of June 30, 2025. This includes 30 BAGEL & BAGEL stores and 32 MOMI & TOY'S stores, among others.

For more details, visit their website: Altego Official Site.

About JFLA Holdings

JFLA Holdings, also headquartered in Tokyo’s Chuo Ward, is responsible for a diverse range of products and services including dairy goods, alcohol, soy sauce, seasonings, luxury food imports, and overseeing a food franchise operation. With a commitment to high-quality offerings, they continue to expand their reach in the culinary market. For more information, check out their site: JFLA Holdings Official Site.