Tourism Innovation
2026-08-27 05:49:35

Creating New Value in Tourism with glafit and WILLER ACROSS Partnership

Transforming Tourism Through Innovation



In an era where seamless travel experiences are paramount, glafit Corporation and WILLER ACROSS Corporation have joined forces to establish a strategic partnership with the aim of revolutionizing the tourism industry. This collaboration brings together glafit's strengths in electric personal mobility and innovative digital services, particularly their signature offering: WANDERIDE.

Addressing Transportation Challenges


Many rural and regional areas in Japan are facing significant transportation issues due to reduced bus services and a shortage of taxi drivers. Such conditions limit the options available for tourists trying to travel from transit hubs to popular sightseeing spots, consequently affecting their overall stay and spending opportunities. The partnership between glafit and WILLER ACROSS seeks to tackle these challenges head-on by integrating their respective networks and technologies.

Three Pillars of New Value Creation


The partnership focuses on three key areas to enhance the travel experience:

1. Seamless Integration of Mobility and Experiences
By combining long-distance transportation options, such as express buses and ferries, with glafit's electric personal mobility solutions, the two companies aim to create a unified travel experience. This initiative allows tourists to smoothly transition from travel to local experiences, effectively blurring the lines between transportation and enjoyment. Future developments will include bundled services like 'Express Bus plus more' and 'Accommodation plus more,' ensuring that mobility and sightseeing offerings work harmoniously.

2. Nationwide Expansion of Innovative Tourist Models
Utilizing WILLER ACROSS’s expansive transportation and tourism network, the partnership aspires to roll out innovative tourism models across Japan. By introducing electric personal mobility devices at key transportation and tourist sites, areas can tailor their offerings to match local transport conditions and attractions. This approach not only enhances visitor mobility but also allows tourists to immerse themselves in local culture and attractions in a more engaging manner.

3. Evolution of Tourism through Digital Transformation
The collaboration will harness mobility data and digital technology to craft new services and systems aimed at improving the overall tourist experience. By merging the strengths of both companies, they intend to redefine how mobility and tourism work, paving the way for smarter, more efficient travel solutions that cater to both domestic and international visitors.

Leadership Insights


宿谷 勝士, President of WILLER ACROSS


In his statement,宿谷 expressed enthusiasm about the partnership with glafit, highlighting the transformational potential of their combined networks and technologies. He emphasized the goal of making local tourism more accessible and enjoyable through innovative solutions that address current transportation challenges.

鳴海 禎造, CEO of glafit


鳴海 underlined that glafit’s mission is to turn transportation into a delightful experience. He views the partnership with WILLER ACROSS as a significant opportunity to address regional issues and enhance local tourism. He believes that combining their digital tech and mobility expertise will lead to the development of unique tourism experiences that showcase the distinct charms of various locales across the country.

About WILLER ACROSS and glafit


  • - WILLER ACROSS Corporation operates with the mission of connecting people, businesses, and communities through transport solutions that create value. Based in Chuo-ku, Tokyo, they offer diverse services aimed at solving customer and societal issues through innovative approaches.
- Official Website: WILLER ACROSS

  • - glafit Corporation, headquartered in Wakayama, is a pioneering electric mobility venture focused on providing a fun and engaging transportation experience. Their commitment to innovation is embodied in their development of the mobility service WANDERIDE, which offers a user-friendly model for both locals and tourists.
- Official Website: glafit

As glafit and WILLER ACROSS embark on this promising partnership, the future of tourism in Japan could witness a groundbreaking transformation, offering enhanced mobility and unforgettable experiences for travelers from all walks of life.


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