YOLU Unveils Renewed Night Care Hair Products to Tackle Overnight Damage

YOLU, a night care beauty brand developed by I-ne Co., Ltd., based in Osaka, is excited to announce the renewal of its popular hair mask, hair oil, and hair mist. Starting August 1, 2025, select stores such as PLAZA and Loft will feature a sneak peek of these amazing products, with a broader release scheduled for September 2, 2025, across various online platforms and drugstores nationwide.

Background on YOLU

Founded in 2021 to protect hair from dryness and friction during sleep, YOLU focused on nighttime beauty solutions. The brand sharpened its vision in April 2025 when it amended its shampoo and treatment line to enhance moisture retention overnight effectively. Now, with a focus on providing silky and beautiful hair by addressing various hair concerns, YOLU aims to offer an upgraded experience with its hair mask, hair oil, and hair mist.

The new formulations bring several improvements designed to nourish and protect hair while you sleep:

1. Enhanced Nourishment: A new ingredient, the "Night Cap Serum," is blended into the products to ensure that essential repair components reach deep within the hair shaft. This innovation helps transform damaged hair by forming a protective barrier that reduces moisture loss and minimizes friction damage during the night.

2. Hydration Technology: The introduction of "Chabo Tokey So Extract" enhances the moisture-retaining properties of YOLU products. This addition complements the existing benefits of Mimosa Bark Extract, significantly improving overnight hydration for your hair.

3. User-friendly Design: The hair oil has been redesigned with an adjustable pump that caters to the varying lengths of hair. Plus, due to popular demand, refill options will now be available.

Application Tips for Maximum Effectiveness

To amplify the benefits of the YOLU line, combining products is crucial:

- Special Hair Pack: For times when your hair feels particularly dry or frizzy, mix hair oil into the treatment for a powerful hair mask. Simply add one to two pumps of hair oil to two pumps of treatment and mix, focusing on the ends of your hair.

- Introductory Serum: Utilize the hair mist as a pre-treatment serum after shampooing to support the absorption of subsequent treatment. Spray a suitable amount on damp hair to ensure nourishment gets deep into each strand.

Product Lineup

- Yolu Calm Night Repair Gel Hair Mask: (Price: ¥1,540, Volume: 145g) Offers special care within 10 seconds by using three types of penetrative collagens that nourish both the surface and the interior of hair.

- Yolu Deep Night Repair Balm Hair Mask: (Price: ¥1,650, Volume: 145g) Soft balm effectively repairs and smooths out damaged hair, enhancing moisturization when left for 1-2 minutes.

- Yolu Calm Night Repair Booster Hair Mist: (Price: ¥1,540, Volume: 185mL) A dual-functioning mist for use before or after washing, offering immediate hydration to support the treatment.

- Yolu Calm Night Repair Hair Oil: (Price: ¥1,540, Volume: 75mL) A lightweight oil that swiftly penetrates the hair, suitable for taming dryness and achieving manageable locks.

- Yolu Deep Night Repair Hair Oil: (Price: ¥1,650, Volume: 80mL) A thicker oil for intensive repair of severely damaged hair.

Conclusion

YOLU is set to redefine your nighttime beauty routine, especially in a fast-paced world where evening moments are short. By transforming your limited time into a powerful, cleansing experience, you’ll awaken feeling lighter and more beautiful. Embrace this opportunity to enhance your self-care routine with YOLU’s premium hair care products designed specifically for nighttime use, laying the foundation for stunning morning hair.

For more details, visit YOLU's official website.