#Japan #Tokyo #Kikkoman #Soymilk

Exciting Announcement for Soymilk Fest 2025

Kikkoman Soy Foods Co., Ltd. has proudly announced its sponsorship of the "Kikkoman Soymilk Presents Soymilk Fest 2025," showcasing a delightful three-day event dedicated to soymilk lovers. Set to take place from October 11 to 13, 2025, at Shinjuku Southern Terrace, this festival marks the return of last year’s successful inaugural event. Last year, the festival saw a massive turnout, and organizers are hoping to build on that excitement with an even more impressive lineup this year.

With a theme centered around celebrating the deliciousness and versatility of soymilk, the festival is timed perfectly with Soymilk Day on October 12. It aims to educate visitors about the various benefits of soymilk while providing an enjoyable atmosphere where everyone can savor unique soymilk dishes and beverages.

Special Collaborations and Menu Offerings

The festival will feature five new vendors, one of which is the renowned tofu restaurant Tofuya Ukai, making its debut at the event. Alongside, popular celebrities Manatsu Akimoto and the comedy duo Majikaru Lovely will introduce special original menu items crafted just for the festival. The buzz around soymilk has reached new heights, particularly among Gen Z, thanks to trendy offerings like the authentic Szechuan spicy hot pot from the emerging brand Mala Addiction, promising to deliver unique soymilk-infused dishes.

Visitors will also have the opportunity to sample three different varieties of Kikkoman soymilk, each highlighting different flavors and textures, at the special sponsorship booth. They can participate in a soymilk soup tasting experience, browse through a selection of 39 unique Kikkoman soymilk packs available for purchase, and explore various original merchandise.

Kikkoman's goal during this festival is to introduce even more people to the joys of soymilk, aspiring to elevate it to the status of a national beverage in Japan. Attendees are encouraged to explore the exclusive culinary experiences and delights that can only be found during this limited-time event.

Event Details

1. Event Name: Kikkoman Soymilk Presents Soymilk Fest 2025
2. Date: October 11-13, 2025
Time: 11:00 AM - 9:00 PM (Last orders at 8:30 PM / Closes at 8:00 PM on last day)
Note: Times are subject to change. The event will occur rain or shine; however, it may be canceled in case of severe weather.
3. Location: Shinjuku Southern Terrace Plaza, 2 Chome-2-1 Yoyogi, Shibuya Ward, Tokyo
Accessibility: 1 minute on foot from Shinjuku Station South Exit and Shin Minami Exit, 5 minutes from Yoyogi Station North Exit.
4. Admission Fee: Free
5. Organizer: Soymilk Fest Executive Committee
6. Special Sponsors: Kikkoman Soy Foods Co., Ltd.
7. Event Sponsors: RIKEN Vitamin Co., Ltd., Nagatanien Co., Ltd., Japan Straw Co., Ltd., Japan Tetra Pak Co., Ltd.

Experience Highlights

Some exciting features included at this year's event are:

• - Kitchens on Wheels: From renowned cafes and soymilk specialists, to celebrity-curated flavors, elevate your palate with special dishes crafted exclusively for the festival.
• - Unique Offerings: Dive into the free tasting opportunities at the Kikkoman booth for their three different soymilk types and their collaboration with RIKEN for a delightful soymilk soup.
• - Merchandise: Enjoy a special pop-up shop from Village Vanguard featuring exclusive products and collectibles related to soymilk.

Social media buzz surrounding the event indicates a renewed interest and excitement among attendees, making it an ideal occasion for soymilk enthusiasts and newcomers alike to discover new ways to enjoy this treasured ingredient. This festival promises to be an unforgettable experience filled with culinary creativity, educational opportunities, and fun activities for all ages!

Mark your calendars and prepare your taste buds for an epic weekend dedicated entirely to soymilk!