Unlock Your Business Potential: Free Access to the New Blueprint for Business Development

In an exciting announcement, Shoei-sha Inc., based in Shinjuku, Tokyo, will offer its highly praised book, "Writing Business Concepts: A Framework for Visualizing Business Models to Accelerate New Business Development," completely free for five days from June 22 to June 26, 2026. This initiative aims to assist entrepreneurs and business developers in accelerating their new venture projects through practical frameworks and tools designed for effective business planning.

The book, authored by Masahiko Hori, who has notably contributed to over 100 new business projects, introduces a groundbreaking approach that connects concepts, strategies, and profits all on a single page. Not only does it cater to B2C and B2B business models, but its practical insights have also made it a must-read resource for managers, project leaders, and business consultants.

This guide has gained substantial traction, even requiring a reprint shortly after its launch. It secured the top spot in Amazon's Business Strategy category as of September 19, 2024, and continues to be a bestseller in numerous prominent bookstores, including Maruzen Marunouchi and Maruzen Nihonbashi. With over 10,000 readers benefiting from its insights, the demand for this text remains strong.

The decision to offer the complete text freely for a limited period is meant to enrich the learning experience of those involved in new business development and strategic planning. Participants are encouraged to leverage this valuable resource for brainstorming new ideas and refining their business initiatives.

How to Access the Free Content

To take advantage of this unique opportunity, readers can access the entire book via this link. Note that a subscription to Shoei-sha's newsletter is required for access between June 22 and June 26, 2026.

Who Should Read This Book?

This book is particularly recommended for:

- Those in charge of or involved in new business development and revitalization.
- Management executives and company leaders looking for innovative strategies.
- Project managers and product managers seeking structured methodologies.
- Consultants who advocate for business growth and transformation.

About the Book

"Writing Business Concepts: A Framework for Visualizing Business Models to Accelerate New Business Development" by Masahiko Hori will be officially released on October 23, 2024, at a retail price of 2,200 yen. The book spans 288 pages in A5 format and is widely available in both physical and online bookstores such as SEshop and Amazon, where a limited-time half-price Kindle sale is also being offered until July 13.

Table of Contents Overview

- Part 1: Introduction to Approaching Business Concept Writing

- Why New Business Development Often Fails
- The Business Concept Framework: Value Design Syntax

- Part 2: Writing the Concept

- Creating the Concept
- Identifying Customers
- Setting Challenges
- Discovering Methods and Value

- Part 3: Writing the Strategy

- Understanding Competitors
- Analyzing the Competitive Environment
- Identifying Competitive Advantages

- Part 4: Writing the Profit Model

- Facing Profitability
- Understanding Cost Structures
- Designing Revenue Models

- Part 5: Practicing Value Design Syntax

- How to Write VDS
- Utilizing VDS

Author Profile

Masahiko Hori, Executive Officer at NEWh, has an extensive background in consulting and digital marketing. After transitioning from a major consulting firm and leading IT organizations, he found his niche in innovation design consulting and business development. Beginning in 2021, he created and released the Value Design Syntax framework, a tool aimed at enhancing efficiency and creativity in business development projects.

By fostering reproducibility in new business development, Hori aims to increase the presence of new values in the market, supporting entrepreneurs in their quest for innovation and growth.