Transforming a Former Newspaper Stand into a Modern Hotel: The Launch of MT Nakano

Matsuri Technologies, headquartered in Shinjuku, Tokyo, has embarked on an innovative project by reimagining a former Yomiuri Shimbun newspaper stand into a stylish apartment hotel, named MT Nakano. The renovation of this three-story building, located just a five-minute walk from Nakano Station, marks a significant milestone as it opens two guest rooms, one on each of the second and third floors, catering to both business and leisure travelers.

Project Overview

The MT Nakano venture leverages Matsuri Technologies' proprietary solution, StayX, which maximizes the value of unused spaces. This project utilizes the existing structure, transforming what was once an idle asset of a newspaper distributor into a modern accommodation facility tailored to meet contemporary travel demands.

The hotel is designed to offer guests a sense of privacy and a homely atmosphere, making it an ideal choice for those looking for extended stays or visitors exploring the Nakano area for business or leisure activities. Furthermore, the ground floor is being considered for use as a linen storage facility for other operational properties in Tokyo, aiming at cost reduction for existing operations.

Vision for Urban Renewal

Realizing this project was no small feat; it resulted from approximately ten months of meticulous negotiations and planning. The conversion of an existing property into a functioning hotel is a first for Matsuri Technologies. This endeavor aligns perfectly with the company’s vision of creating new value through the utilization of urban idle assets while contributing to regional revitalization efforts. By harnessing the insights and experience gained from this initiative, Matsuri Technologies is committed to promoting sustainable development and societal transformation through innovative real estate ventures.

Inside StayX

StayX is Matsuri Technologies’ core solution that elevates the utility of various spaces by enabling flexible adaptations for diverse needs. In a practical example, properties that could only be rented out for two years can now operate as accommodations on a nightly or monthly basis, significantly enhancing their economic viability.

With the implementation of StayX, various business processes are streamlined, covering aspects such as online marketing, real-time inventory management, price adjustments, and even AI-driven cleaning staff management. Such integration allows facilities to operate seamlessly, even without on-site personnel.

By addressing labor shortages induced by population decline through advanced software, Matsuri Technologies aims to redefine social infrastructures by ensuring that people have access to the necessary spaces they require.

For more information, visit the official StayX website: StayX

Company Background

Headquarters: 4-8-1 Kagurazaka, Shinjuku-ku, Tokyo, 162-0825 Japan
Business Focus: Information and communications, software development, residential accommodation services, real estate rental
CEO: Keita Yoshida
Established: August 2016
Capital: 100 million yen (as of February 2025)
Website: Matsuri Technologies