mare interno Launches Next-Generation Web Optimization Package for SMEs in the Age of AI
In an era where artificial intelligence technology and regulations regarding personal data are rapidly evolving, small and medium-sized enterprises (SMEs) face increasing challenges regarding their online presence. mare interno LLC, based in Shibuya, Tokyo, has announced the launch of its innovative package designed to optimize websites specifically for SMEs, effectively addressing three significant issues: compliance with cookie regulations, slow page load speeds, and unauthorized content collection by AI bots.
As the digital landscape grows more complex, SMEs are encountering various risks:
1. Compliance with Cookie Regulations: From 2024 onwards, stronger personal information protection laws will make the implementation of Cookie Consent Management (CMP) a necessary requirement for businesses. Failure to comply could result in severe legal consequences.
2. Website Loading Speed: An increase in tags and scripts often adds unnecessary load to browsers, leading to declining page speeds. Studies show that pages taking longer than three seconds to load can experience a drop-off rate of over 50%, drastically affecting sales and user experience.
3. Unauthorized Collection of Content by AI Bots: The rise of generative AI tools such as ChatGPT, Perplexity, and Claude has led to a surge in access from AI crawlers. Unfortunately, many companies are unaware that their online content is being used as sources for AI-generated responses, as standardized settings in Google Analytics 4 (GA4) do not capture this data.
Traditionally, the technologies necessary to address these three challenges—server-side measurement, cookie consent management, and AI bot analysis—have been offered by separate providers. mare interno’s package integrates these functionalities into a single operational solution:
After implementing these three technologies within their own site, mare interno conducted a one-year pilot study to evaluate performance. The results were impressive:
- A reduction in program execution wait times by over 50% from server-side processing.
- Significant improvements in page load speeds following infrastructure migration.
- EdgeShaping identified approximately two-thirds of AI bots that GA4 could not track, revealing the hidden dynamics of content consumption.
These outcomes are based on actual operations from the company’s own domains, moving beyond just controlled testing environments to provide insights from real-world business applications.
- Includes maintenance and monthly reports.
- Target audience: SMEs and B2B companies with content assets.
mare interno stands out as the first official partner of Stape in Japan (certified September 2025) and a partner of CookieYes. There are very few companies in Japan that possess official partnerships for both the server-side measuring infrastructure and CMP, which allows mare interno to offer a comprehensive support system for the entire lifecycle—from implementation to operation.
The Three Major Risks for SMEs' Websites
As the digital landscape grows more complex, SMEs are encountering various risks:
1. Compliance with Cookie Regulations: From 2024 onwards, stronger personal information protection laws will make the implementation of Cookie Consent Management (CMP) a necessary requirement for businesses. Failure to comply could result in severe legal consequences.
2. Website Loading Speed: An increase in tags and scripts often adds unnecessary load to browsers, leading to declining page speeds. Studies show that pages taking longer than three seconds to load can experience a drop-off rate of over 50%, drastically affecting sales and user experience.
3. Unauthorized Collection of Content by AI Bots: The rise of generative AI tools such as ChatGPT, Perplexity, and Claude has led to a surge in access from AI crawlers. Unfortunately, many companies are unaware that their online content is being used as sources for AI-generated responses, as standardized settings in Google Analytics 4 (GA4) do not capture this data.
Integrated Solution: Core Technologies
Traditionally, the technologies necessary to address these three challenges—server-side measurement, cookie consent management, and AI bot analysis—have been offered by separate providers. mare interno’s package integrates these functionalities into a single operational solution:
- - Server-Side Measurement (stape/sGTM): By shifting tag processing to server side, browser load is significantly reduced, improving both measurement accuracy and load speed.
- - Compliance Management (CMP): The package features a tailored design and implementation of cookie consent banners, facilitating compliance with the latest cookie regulations.
- - AI Bot Analysis (EdgeShaping): Utilizing CDN edge logs, the package employs unique analysis technology to visualize AI bot access, enabling the identification of over 65 types of bots. This allows companies to detect the consumption of their content, which is often not captured by traditional measurement tools like GA4.
Proven Results Over One Year
After implementing these three technologies within their own site, mare interno conducted a one-year pilot study to evaluate performance. The results were impressive:
- A reduction in program execution wait times by over 50% from server-side processing.
- Significant improvements in page load speeds following infrastructure migration.
- EdgeShaping identified approximately two-thirds of AI bots that GA4 could not track, revealing the hidden dynamics of content consumption.
These outcomes are based on actual operations from the company’s own domains, moving beyond just controlled testing environments to provide insights from real-world business applications.
Pricing and Conditions
- - Price: ¥1,200,000 (excluding tax) per two-year contract.
- Includes maintenance and monthly reports.
- Target audience: SMEs and B2B companies with content assets.
Unique Features of the Package
mare interno stands out as the first official partner of Stape in Japan (certified September 2025) and a partner of CookieYes. There are very few companies in Japan that possess official partnerships for both the server-side measuring infrastructure and CMP, which allows mare interno to offer a comprehensive support system for the entire lifecycle—from implementation to operation.
About mare interno LLC
- - Company Name: mare interno LLC
- - CEO: Kenichi Utsumi
- - Location: 6-23-4 Jingumae, Shibuya-ku, Tokyo, Japan, 2nd Floor, Kuwano Building
- - Established: April 2022
- - Business Activities: Designing and supporting the implementation of web measurement infrastructures (sGTM, GA4, Consent Mode, CMP, EdgeShaping)
- - Website: mareinterno.com
- - Concept Site: mare-interno.com
Topics Consumer Products & Retail）
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