ZTE Champions 'AI for All' Strategy at MWC Barcelona 2025 with New Smartphone Range and Solutions
ZTE Unveils 'AI for All' Strategy at MWC Barcelona 2025
At the Mobile World Congress 2025 held in Barcelona, ZTE Corporation (0763.HK / 000063.SZ) captured global attention with its ambitious strategy titled 'AI for All.' The company, a frontrunner in integrated information and communication technology solutions, launched an extensive lineup of AI-powered smartphones and highlighted its world-leading Fixed Wireless Access (FWA) and Mobile Broadband (MBB) solutions.
Expanding the Smartphone Portfolio
ZTE has unveiled several cutting-edge smartphone models as part of this initiative. The nubia Z70 Ultra, with its full-screen design, represents a shift toward innovative visual experiences, while the nubia Neo 3 series aims at gaming enthusiasts with its slogan 'Born to Win.' Additionally, the nubia Focus 2 is geared towards photography lovers, showing ZTE's commitment to catering to diverse consumer needs.
These offerings reflect ZTE's effort to blend advanced AI capabilities into everyday devices, providing an enriched user experience. Leveraging AI technologies enhances not only smartphone functionality but also improves user interaction, allowing for a more immersive multimedia experience.
Leading the Market with Innovative Solutions
ZTE's lineup includes industry-leading FWA and MBB solutions enhanced by AI, 5G-Advanced, and Wi-Fi 7. For four consecutive years, ZTE has maintained its position as the top market leader according to recent TSR reports, underlining its sustained influence and innovation in the telecommunications sector.
Collaborating with Google for Advanced AI Integration
In a significant move towards accelerating AI transformation, ZTE announced its collaboration with Google. Ni Fei, the vice president of ZTE and president of ZTE Mobile Devices, elaborated on this partnership, stating that all new nubia products will integrate Gemini, which is Google's state-of-the-art AI model. This collaboration empowers ZTE to provide a robust, scalable, and secure cloud infrastructure, pushing the boundaries of how users interact with their devices.
The Future of AI Interaction
Among ZTE's innovative showcases is the nubia LiveFlip, a groundbreaking AI-enabled earbud designed to facilitate various tasks, ranging from knowledge inquiries to real-time translations. More than a simple device, it aims to create deeper emotional connections through intelligent dialogue capabilities that resonate with consumer needs and interactions.
As ZTE rushes to expand globally, the company has reported a substantial increase of over 60% in smartphone shipments abroad since 2024. Its strategies focus on enhancing gaming and photographic experiences, in addition to broadening its portfolio to meet the diverse preferences of an international audience.
Empowering Gamers with Advanced Features
The nubia Neo series is tailored specifically for gamers. By prioritizing state-of-the-art AI features such as an AI-powered personal assistant, performance enhancement through the AI Performance Engine NeoTurbo, and advanced photography improvements, ZTE emphasizes its commitment to the gaming community. High-performance mechanical triggers for gaming, coupled with a substantial 6000 mAh battery, ensure an exceptional gaming experience, catering to the younger generation's aspirations to excel.
Setting New Milestones in Photography
With its new nubia Z70 Ultra, ZTE has set a new standard in smartphone photography. Featuring a 1.5K revolutionary display and AI-driven photographic enhancements through the Neovision AI system, this flagship model is essential for both amateur and professional photographers alike. Coupled with its Snapdragon® 8 Elite processor and compliant with IP68/IP69 ratings for water and dust resistance, it guarantees superior performance.
Starting prices for the nubia Neo series begin at €249 for the Neo 3 5G, moving up to €299 for the Neo 3 GT 5G, while the premium nubia Flip 2 5G is offered at €699. These competitive price points align with varying specifications to cater to a broad consumer base.
To learn more about ZTE’s exciting developments and view their impressive booth at MWC, visitors can check out ZTE’s website at ZTE Mobile Devices or directly visit the ZTE stand at Hall 3, Stand 3F30, Fira Gran Via.
For press inquiries, contact ZTE Corporation Communications via email at [email protected].
Topics Consumer Technology）
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