#United States #Boston #Insurtech #Simply Business #AI Advisor

Simply Business Triumphs at FinTech Breakthrough Awards

On March 19, 2026, Simply Business, LLC, a notable leader in the digital marketplace for small business insurance, celebrated a significant milestone by winning the accolade of 'SMB InsurTech Solution of the Year' at the prestigious FinTech Breakthrough Awards. This recognition highlights the remarkable impact of its AI-powered insurance advisor.

The company’s innovative solution, designed to simplify and enhance the experience of purchasing insurance for small businesses, leverages advanced technology developed in-house. Dana Edwards, the Group Chief Technology Officer at Simply Business, stated that their AI advisor was built with the intention to revolutionize how small business owners navigate the insurance buying process. “We aimed to empower our customers to make informed decisions quickly and efficiently,” he explained, underscoring the company's mission to remove barriers and facilitate access to insurance solutions.

Now in its tenth edition, the FinTech Breakthrough Awards serves as a benchmark in recognizing outstanding companies, technologies, and products within the fintech landscape. Simply Business secured its award from a competitive pool of over 4,500 international nominees, evaluated by an independent committee of industry experts. These evaluations were based on critical factors such as innovation, performance, user experience, functionality, and overall impact.

According to Steve Johansson, Managing Director at FinTech Breakthrough, Simply Business has transformed the insurance purchasing journey into a more user-friendly and engaging process, which feels less like a sales pitch and more like personalized guidance. “Their dedication to a customer-first philosophy and responsible innovation clearly sets them apart,” he remarked.

Highlighting the AI Advisor Features

The hyper-personalized AI advisor, launched in October 2025, utilizes a cutting-edge retrieval-augmented generation (RAG) model that enhances the entire insurance buying experience. Key features include:

• - Accuracy-first verification: Each user interaction is tailored, prompt, and founded on human-verified content, ensuring reliable information by cross-referencing a validated knowledge base.
• - Real-time clarification: This ensures that complex policy language is translated into easy-to-understand terms, making it accessible for all users.
• - Seamless human handoff: For cases requiring further assistance, users are connected to a skilled team of agents at Simply Business without delay, ensuring a smooth transition.
• - Continuous learning: The advisor benefits from user feedback, becoming more adaptive and intelligent with each interaction.

About Simply Business

Simply Business has earned a reputation for its commitment to simplifying small business insurance. The company operates a comprehensive digital marketplace that enables business owners to find and secure the insurance coverage they need efficiently. Their offerings encompass a variety of insurance types, including general liability, professional liability, business owners' policies, workers' compensation, cyber insurance, and more.

With two decades of industry experience, Simply Business has successfully catered to the needs of over one million small businesses. Founded in the UK in 2005, the company expanded its reach to the U.S. in 2017, employing a dedicated team of over 1,000 professionals situated in their offices in London, Northampton, and Boston. As a subsidiary of The Travelers Companies, Inc. (NYSE: TRV), Simply Business epitomizes a commitment to innovation and customer satisfaction in the realm of small business insurance.

The FinTech Breakthrough Awards, part of Tech Breakthrough LLC, continue to highlight remarkable achievements in financial technology. With categories ranging from payments and personal finance to insurtech and beyond, the awards serve as a platform for showcasing the excellence of fintech companies globally.

To learn more about Simply Business and its innovative solutions, visit Simply Business's website.