#USA #Jacksonville #Perler #Dimensions #Advantus Corp.

Advantus Corp. Expands Portfolio with New Acquisitions

In a significant move to expand its brand offerings, Advantus Corp., a privately-held manufacturer based in Jacksonville, Florida, has announced the acquisition of several well-known brands in the craft and educational product sector. The newly acquired brands include Perler, Dimensions, Boye, Anker Play, and Eureka, all of which are recognized for their contributions to creative play and educational tools.

A Testament to Creativity

Founded in 1878, Advantus Corp. has built a strong foundation as a diverse consumer products company that caters to various markets, including office supplies, crafts, and recreational items. With this acquisition, Advantus is set to solidify its foothold in the arts and crafts industry.

Kevin Carpenter, the President of Advantus Corp., stated, "The addition of these brands is a continuing part of our mission to bring high-quality, innovative products to our customers across multiple markets. These brands have a rich history and strong following. We are committed to honoring their legacies while revitalizing them through continuous innovation."

Details of the Acquisitions

1. Perler: A household name in the crafting world, Perler offers fused beads that inspire creativity in children and adults while enhancing fine motor skills. This product appeals to crafters of all ages and has a loyal customer base.

2. Dimensions: Known for their high-quality cross-stitch, embroidery, latch hook, punch needle, and paint-by-numbers kits, Dimensions provides a range of products that cater to both novice and advanced crafters, making it a staple in the market.

3. Boye: Renowned as a trusted supplier for needle artists, Boye specializes in a comprehensive range of trusted needles, hooks, and other essential tools for crafting, ensuring quality and durability.

4. Anker Play: This brand focuses on educational play products, offering a variety of construction blocks, building toys, STEM toys, and more. Anker Play is celebrated for combining fun and education, providing exciting play experiences.

5. Eureka: A leader in educational tools, Eureka creates engaging school supplies and classroom decor that inspire creativity and make learning enjoyable. Their products are designed to appeal to both educators and students, enhancing the educational experience.

Future Directions

The strategic acquisitions by Advantus highlight its ongoing commitment to diversity in its product lines and the desire to foster creativity and learning through its brands. Each brand comes with its unique strengths and storied past, and under Advantus, they will continue to evolve and grow.

By integrating these brands into its operations, Advantus aims not only to diversify its offerings but also to keep pace with the ever-evolving demands of consumers in the craft and educational sectors. The company plans to utilize its strong operational background and growth strategies to ensure these beloved products thrive in today's competitive market.

As an innovative leader in the craft industry, Advantus Corp. is positioned to enhance the consumer experience while maintaining the legacy of its acquired brands. With a focus on honoring these rich histories, Advantus is set to embark on a new chapter filled with progress and creativity.

In summary, Advantus Corp. is not just expanding its portfolio but is also committed to fostering a culture of creativity and innovation that resonates with consumers and crafters alike, ensuring their place in homes, schools, and communities for years to come.