Effective Communication in Meetings
2026-06-01 06:06:51

Unlocking the Power of Effective Communication in Meetings: A Seminar by Dentsu Copywriter

Elevate Your Meeting Presence with Language Skills



In a world where effective communication is vital, gaining visibility in meetings can often feel elusive. On July 10, 2026, a special seminar titled "What Makes the Language of Influential People Different in Meetings" will be led by Toshiya Araki, a renowned copywriter from Dentsu. This session will explore the nuances of how language can be a powerful tool in professional settings.

Why This Seminar is Not to Be Missed


Business professionals frequently grapple with feelings of inadequacy regarding their opinions in meetings. The anxiety of being perceived as shallow can weigh heavily on one's mind. However, Araki asserts that creating words that persuade doesn’t hinge on difficult expressions or unique flair; rather, the key lies in recognizing the positive attributes of what you're discussing.

Araki believes that a copywriter’s primary role is to uncover the hidden advantages of products or businesses, even those most overlook. By articulating these insights using straightforward language, he maintains that participants can elevate their persuasive capabilities within a business context. This training aims to teach attendees how to present unseen values in discussions, invoke potential instead of criticism, and move teams forward without causing conflict.

Seminar Highlights


Over the span of the two-hour seminar, participants will engage in an interactive learning experience designed to not only absorb information but to practice it in real-time. Key topics will include:

1. The Language Boom: Understanding the demand for verbal skills today and recognizing its potential pitfalls.
2. Appropriate Use of Casual Language: How using simplified terms can lead to discovering underlying truths.
3. Finding Insight Externally: Exploring the difference between shallow and deep opinions, and the importance of outdoor perspectives.
4. Mastering the Art of Discovery: Techniques to propose unexplored values that can shift perspectives in meetings.
5. Interactive Workshop: Attendees will apply the “Five Discovery Techniques” to recast their professional challenges into clear, actionable insights right at the seminar.
6. Words that Create Change: Learning the phrases that transform the environment of meetings and one-on-one conversations.
7. Building Trust Through Expression: Understanding how articulating the positives makes one a reliable partner in business.
8. Q&A Session: A chance for attendees to clarify doubts and apply what they've learned.

Registration and Participation


Participants can attend the seminar via live Zoom webinar or opt for a two-week recorded experience, making it accessible regardless of their schedule. It promises not only auditory learning but immersive interaction and skill development, a crucial aspect that enhances retention and application.

All attendees will also receive a copy of Araki’s latest book, Effective Language with Simple Words, published by Shogakukan in May 2026. During registration, attendees should provide their mailing addresses, as books will be dispatched accordingly. However, be advised that close-to-event registrations may encounter delays in book delivery.

Important Note for Participants


  • - Participants are encouraged to join the live session with their camera and microphone on, as much as comfortable.
  • - The seminar will be recorded for archive purposes, and inclusions of participants will be recorded accordingly.
  • - A practical worksheet will be part of the session; therefore, it's advisable to keep blank A4 sheets and writing tools at hand.

This seminar offers a unique opportunity to not only learn from the expertise of Toshiya Araki but also to practice and hone one's skills in a supportive environment. It's an investment in your professional communication capabilities that can transform your meeting outcomes and foster stronger collaboration within your team.

For inquiries, feel free to contact the New Social System Comprehensive Research Institute located in Tokyo. Visit their website for more details on registration and additional resources available through their ongoing seminars.


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Topics People & Culture)

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