Major Hotel Management Agreement in Africa
In a groundbreaking deal reshaping the hospitality landscape in Africa, African Hotel Development has partnered with Aleph Hospitality to manage 26 ONOMO-branded hotels across a significant portion of the continent. With this move, Aleph Hospitality, known for its innovative approach to hotel management, will assume operations of the hotels starting September 1, 2025.
This arrangement marks a significant strategic shift for African Hotel Development, which is keen on redefining its operational strategy. By collaborating with Aleph Hospitality, they are not only focusing on the brand's development but are also setting the stage to expand ONOMO’s footprint throughout Africa. The goal is clear: within the next five years, the brand aims to double its scale and reach.
Julien Renaud, CEO of African Hotel Development, highlighted the importance of this decision. He pointed out that separating operations from ownership allows for a renewed focus on brand excellence and asset management. By placing the operations of ONOMO hotels in capable hands, the organization retains control over its strategic direction while fostering growth opportunities. This move is particularly beneficial for premium brands such as ONOMO Allure and ONOMO Collection.
The partnership will also expand Aleph Hospitality’s portfolio, effectively doubling its operational scale. The company is on track to achieve its goal of managing 50 hotels by the end of 2025. Bani Haddad, Founder and Managing Director of Aleph Hospitality, emphasized the importance of this collaboration, stating that it enhances operational efficiencies and allows for scalable growth across various markets.
As per the agreement, Aleph Hospitality is set to reinforce its presence in over ten African countries, establishing four new regional offices while deploying cluster operations in vital markets like Kenya and Morocco where they already have a significant footprint.
This development marks a pivotal shift in the African hospitality arena, as it underscores the continent's growing potential as a dynamic market for hotel management. Africa is increasingly becoming an attractive destination for hospitality investments, and this collaboration is set to enhance Aleph’s management model across more communities in the region.
In conclusion, this partnership signifies more than just a transaction; it represents a commitment to elevating Africa's hospitality sector while providing exceptional value to stakeholders. As the hospitality landscape continues to evolve, both African Hotel Development and Aleph Hospitality are poised to make a lasting impact.
For more information about ONOMO hotels, visit
www.onomohotels.com and for details regarding Aleph Hospitality, head over to
www.alephhospitality.com.