#USA #New York #Interior Design #Custom Rugs #Ernesta Rugs

Ernesta Rugs Launches Major Ad Campaign

In a bold move to capture the hearts of consumers, Ernesta has launched its very first major advertising campaign, spotlighting the transformative potential of thoughtful interior design. Known for their designer-quality, custom-sized rugs, Ernesta aims to showcase how the right rug can become the foundation of a beautifully curated space that feels personal and warm.

The campaign marks the beginning of a partnership with the acclaimed creative agency, Pablo. Their collaboration focuses on delivering emotional storytelling complemented by rich visuals that deeply resonate with audiences. The core message revolves around educating potential consumers, especially those who may not have previously considered custom-sized rugs, about the benefits of integrating thoughtfully designed pieces into their homes.

One of the key elements of the campaign features a beautifully crafted 30-second segment, which encapsulates an intimate gathering among friends. The segment dives into the details, such as the plush textures and precise measurements of a 10'9 x 14'3" rug, all while showcasing the seamless installation process. This focus highlights the significance of how well a rug fits into a designated space, ultimately enhancing the overall design quality. Ernesta captures the emotion of finding that perfect rug, presenting it as a pivotal moment of design discovery — one flavored with surprise, elegance, and a playful spirit.

John Foley, Co-Founder and CEO of Ernesta, shared insight into the motivation behind the campaign. He stated, “This initiative transcends mere rugs; it represents the creativity and meticulous effort involved in making a space not just lived in, but also inviting and unique.” Our collaboration with the talented team at Pablo has been a rewarding experience, and we are excited to demonstrate how Ernesta rugs can elevate everyday living while revolutionizing the customer experience through custom sizing and superior quality.”

As we look ahead, the campaign will be distributed across various platforms including linear television, streaming services, and online video content throughout Q4 2025. This multi-faceted approach ensures that Ernesta's message reaches diverse audiences while enhancing visibility for the brand.

About Ernesta

Ernesta is a trailblazing name in home design, designed to empower both consumers and designers alike with high-quality, custom-sized rugs that seamlessly integrate with any room's decor. The brand's commitment to precise sizing, a curated selection of fabrics, and exceptional customer support makes it stand out in the market. At Ernesta, the belief runs deep: the perfect-sized rug crafted from the right material serves as the cornerstone of great design.

What's more, Ernesta’s dedication to a streamlined purchasing journey enables customers to experience tactile samples in person at showrooms or delivered directly to their homes. The turn-around time for receiving custom-sized rugs spans a mere 2 to 4 weeks, which is highly appealing in today’s fast-paced society. Designers also reap the benefits through exclusive advantages provided by Ernesta's trade program.

In recognition of its groundbreaking contributions, Ernesta was awarded as a winner of the 2025 Home Renovation Awards by Good Housekeeping, reinforcing its reputation as a leader in the home design industry. As Ernesta continues to innovate and redefine the rug-buying experience, consumers can look forward to an exciting future of interior design possibilities.