B'z Unveils Original CM Song for Citizen's UNITE with BLUE Collection Launch

Citizen Watch Co., Ltd. has partnered with the renowned rock duo B'z to introduce a magnificent collection titled "UNITE with BLUE," inspired by the tranquil hues of the deep sea. Scheduled for a limited release on June 5, 2025, this collection features exclusive timepieces from six Citizen brands, including Citizen Exceed, Citizen Attesa, Citizen Promaster, Citizen Collection, Citizen L, and Citizen CrossSea.

Each of the seven models will showcase a structural color dial that captures the deep, serene blue of the ocean. With prices ranging from 66,000 yen to 330,000 yen (exclusive of tax), these watches offer a unique aesthetic, blending elegance with advanced technology. The striking dials are not colored by pigment; instead, they utilize an intricate ink structure to reflect light, revealing a captivating array of colors and shadows. This mesmerizing effect highlights Citizen’s eco-drive technology, which harnesses solar energy for sustainable use.

In a celebration of this collaboration, B'z has composed an original theme song titled "INTO THE BLUE," designed to enhance the unveiling of the UNITE with BLUE collection. The promotion will be complemented by visually stunning advertisements created by the acclaimed animation studio MAPPA, known for their high-quality work in the animation realm. The CM video will be made available from May 15, allowing fans to immerse themselves in the experience ahead of the collection's launch. You can watch the CM video here.

The concept for this collection, “More Deep, More Quiet, More Blue,” embodies the calmness and depth of the ocean, creating a visual narrative that resonates with the beauty of nature. Each model offers a different interpretation of the sea’s essence, from the sapphire-like gleam of the dials to innovative features that enhance practicality.

Highlights of the Models

- Citizen Exceed (Model No. CB1150-75L): This radio-controlled eco-drive clock features a super titanium case and comes in a limited edition of 450 pieces. It boasts a power reserve of about two years on full charge, showcasing a sophisticated design that mimics the shimmering effects of light on deep sea waters.
- Citizen Attesa (Model No. CC4075-50L): An eco-drive GPS satellite timepiece, only 2,400 pieces will be available worldwide. This model integrates a dual-time display and advanced functions, portraying the flowing waves of the ocean and the intricate connection between time and nature.
- Citizen Promaster (Model No. BN1025-08L): This professional diver's watch is designed for saturation diving with a water resistance of 300 meters. It features a striking design that reflects the captivating gradient blue of the ocean’s depths, bringing both strength and beauty to the forefront.
- Citizen CrossSea (Model No. ES9490-95L): Incorporating lab-grown diamonds in its design, this intricately crafted watch depicts the visual dynamics of air bubbles rising from the deep sea, with limited availability of 1,200 pieces.

Other models in the collection include Citizen Collection and Citizen L, highlighting either natural or lab-grown diamonds in their designs, reinforcing the eco-friendly narrative of the entire lineup. Each piece weaves a connection between technology and nature, promising a blend of style and sustainability.

Conclusion

Citizen Watch continues to innovate while paying homage to nature's beauty through the UNITE with BLUE collection. The release, coupled with B'z's melodic contributions, aims to resonate with fans of fashion, technology, and music alike. With the official presentation set for June 5, 2025, the anticipation for this collection is palpable, marking a significant moment in Citizen’s storied history.

For more details and a glimpse at the collection, visit the official site of UNITE with BLUE.