#Japan #Tokyo #fried chicken #Seven-Eleven #Zaku Chicken

The New Zaku Chicken: A Crunchy and Spicy Delight

In an exciting update, Seven-Eleven Japan is set to reintroduce its popular fried chicken, the "Zaku Chicken" (Charmingly Spicy), with enhancements aimed at elevating its signature crunchy texture and mouthwatering flavor. Originally launched in November 2024, the Zaku Chicken quickly became a favorite, selling an impressive 16 million units within just three months. This newly revamped version will hit stores nationwide starting June 17, 2025.

Improvements in Texture and Flavor

The reimagined Zaku Chicken now features a unique combination of both large and small crunchy breadcrumbs. The introduction of smaller breadcrumbs allows an even greater crispy sensation, perfectly complementing the chicken's juiciness. The marinade, carefully crafted with a blend of proprietary spices, ensures a tantalizing spicy flavor that keeps customers coming back for more.

Experience the Crunch

Unlike standard offerings like "Nana Chicken," which boasts a light and crispy batter, or the "Aged Chicken," known for its simple Japanese seasoning, the Zaku Chicken stands out for its robust crunch and unique taste profile. With the recent launch of the "Zaku Chicken (Deep Black W Pepper)" in February, the brand continues to respond to consumer desires for innovative textures and flavors.

The initial bite introduces a subtle saltiness from the batter, which soon transitions into a savory blend of soy sauce and oil flavors. With each chew, the spices dramatically enhance the overall experience, delivering a fulfilling sense of spiciness that captivates the palate.

Key Changes Explained

1. Batter Enhancement and Increase: The traditional use of large, firm breadcrumbs was paired with smaller, firmer crumbs. This innovative approach fills the spaces created by the large breadcrumbs, resulting in an elevated crunchiness that is unmatched in the fried chicken landscape.
2. Seasoning Adjustment: Careful adjustments to the seasoning result in an initial saltiness that transitions smoothly into a savory richness, further complemented by a delectable spiciness that stimulates appetite.

Brand Message

According to company representatives, the revitalized Zaku Chicken aims to solidify its place among young consumers who have embraced its distinctive taste and texture. With continuous exploration of new taste experiences, the introduction of the Zaku Chicken series signifies Seven-Eleven's commitment to meeting changing consumer preferences. In the words of the brand leaders, "Fried chicken is about relishing the juicy meat, but the experience of enjoying the crunchy batter, combined with the flavorful spices, is a key component of our appeal."

Availability and Pricing

• - Price: 223 yen (tax-inclusive: 240.84 yen)
• - Release Date: June 17, 2025 (Available gradually)
• - Sales Areas: Nationwide across all Seven-Eleven stores

In summary, the revamped Zaku Chicken promises to deliver a sensational experience that emphasizes not just the juiciness of the chicken but also the delight of its reinvented batter and spices. The updated offering is expected to draw food enthusiasts eager for a crunchy and spicy indulgence. Get ready to experience the new Zaku Chicken, a truly irresistible treat!

Note: Prices may vary by store. The tax-inclusive price is based on an 8% reduced tax rate. Availability may differ by location, and limited supplies may affect stock.