Explore the Rich Heritage of Japan's Good Luck Charms at d47 MUSEUM

From November 14, 2025, to March 15, 2026, the d47 MUSEUM in Shibuya, Tokyo, will host the 37th exhibition titled "47 Engimono Ten." This exhibition aims to celebrate Japan's rich tradition of good luck charms, known as "engimono," which embody the wisdom and unique craftsmanship of various regions across the country.

Good luck charms in Japan come in numerous forms, believed to invite fortune and ward off misfortune. This exhibition will present one special charm from each of Japan's 47 prefectures, telling the stories behind them, including well-known icons like "shimenawa," "daruma," and "maneki-neko," along with lesser-known, region-specific charms and traditional foods that serve similar purposes.

The term "engimono" originates from Buddhist teachings but evolved in the Edo period when people began to create these charms with the desire to obtain good fortune. Today, these charms are infused with various elements like color, shape, wordplay, and folklore, reflecting the regional identities and aspirations of the Japanese people.

Exhibition Highlights

The exhibition will showcase a variety of charms, offering insight into Japanese culture and craftsmanship:

- Hokkaido: Ainu crafts with "Nibutani Ita"
- Tokyo: "Mamori Bukuro" from Honpindo
- Kyoto: Traditional Fushimi dolls from Tanka
- Okinawa: Shisa stones from Studio de-jin

In addition to the main exhibition, a range of related products will be sold, giving visitors a chance to take home a piece of this heritage. Events featuring exhibitors, workshops, and online audio guides will enhance the visitor experience, making this both an educational and engaging event.

Additional Programs

- Experiential Programs: Workshops and lectures by exhibitors, scheduled throughout the exhibition period.
- Online Audio Guidance: Streaming sessions featuring guest exhibitors sharing insights about their crafts.
- Official Booklet: Launching in December 2025, the booklet will provide a comprehensive overview of all exhibitors and their respective good luck charms, along with special interviews with prominent craftsmen.
- Talk Events: A special series of discussions scheduled for January 25, 2026, which will explore various perspectives on the significance of these charms in contemporary Japanese culture.

Practical Information

- Exhibition Title: 47 Engimono Ten (よんななえんぎものてん)
- Venue: d47 MUSEUM, Shibuya Hikarie 8F, 2-21-1 Shibuya, Shibuya, Tokyo
- Dates: November 14, 2025 - March 15, 2026
- Hours: Daily from 12:00 PM to 8:00 PM (last admission at 7:30 PM)
- Admission Fee: Donation-based at the reception
- Organizer: D&DEPARTMENT PROJECT

Conclusion

This exhibition serves not only as a display of traditional craftsmanship but also as a reflection of the hopes and traditions that tie Japanese communities together. Whether you are looking for a meaningful gift or a personal talisman, the charms on display will surely enchant visitors and deepen their understanding of Japan's cultural heritage. Join us at d47 MUSEUM to uncover the stories and significance behind these charming artifacts.