Club Med Celebrates 75 Years of All-Inclusive Innovation with New Developments

75 Years of Club Med: A Journey of Innovation



Club Med, the forerunner of the all-inclusive concept, proudly commemorates its 75th anniversary with remarkable global initiatives and significant renovations. With a vision of growth, the brand is not just celebrating its past but also looking ahead to a future filled with innovation and commitment to sustainable tourism.

In the first half of 2025, Club Med reported a promising 7% increase in business volume and a 6% rise in average daily rates across its Mountain Resorts. These improvements reflect the brand's diverse offerings that cater to families in premier ski destinations. Furthermore, the Exclusive Collection, which showcases luxury all-inclusive experiences, also saw a notable increase of 6%, emphasizing the ongoing demand for upscale holiday moments. This trend is underscored by the fact that over 1.5 million guests visited Club Med in the 2024 fiscal year, with a staggering 75% of them hailing from international locations, a significant rise from previous years.

As part of this momentous celebration, Club Med is accelerating its expansion across North America, South Africa, Asia, and Europe. Major renovations are also set for its flagship resort in Punta Cana, positioning it as a leading destination for travelers seeking premium experiences and sustainable tourism practices.

"Club Med's strong performance in the first half of 2025 underscores our groups’ commitment to delivering exceptional all-inclusive experiences and innovative accommodations to guests globally," stated Stéphane Maquaire, the President of Club Med. He expressed excitement over the brand's upcoming projects, which are set to push the envelope further in the all-inclusive market.

Celebrating the Legacy of l'Esprit Libre



The 75th anniversary was marked by the launch of a global activation campaign characterized by a review of 75 years of inspiring footage that traces the origins of Club Med as the first ever all-inclusive holiday destination. This campaign not only acknowledges the brand's legacy but also spotlights its journey and adaptability over the decades.

Highlights from the anniversary include a focus on the brand's intrinsic philosophy of l'Esprit Libre, a spirit that champions freedom and creativity. The campaign is a celebration of Club Med's capacity to reinvent itself while staying true to its core values.

Global Expansion and Renovations



In 2025, Club Med is taking bold steps with plans for new ski resorts in Canada and Italy. While transforming its flagship Punta Cana resort to meet modern traveler expectations, the brand is setting its sights on new developments in South Africa and Malaysia to continue its impressive global footprint.

Club Med Punta Cana Renovations


Club Med Punta Cana, which serves as the flagship resort in North America, is set to roll out significant upgrades. The renovations will elevate all-inclusive experiences through enhanced accommodations, new social spaces, and improved culinary offerings designed by the award-winning design firm, GGGrace International.

  • - Costa Del Coco Deluxe Rooms: These rooms encapsulate the tranquil beauty of the Dominican Republic, featuring private balconies and spa-like bathrooms.
  • - Buena Vista Lounge: This welcoming area is designed with a chic, bohemian style, complete with panoramic views of the ocean.
  • - El Mundo Food Club: An innovative dining venue that offers flavors from across the world, serving dishes from French to Asian cuisine in an ambiance that captures Caribbean charm.
  • - Joia Bar: Positioned poolside, it invites guests to socialize during the day or evening amid cozy seats and vibrant surroundings.
  • - The Coffee Shop: A cheerful spot offering a selection of coffees, pastries, and treats in a distinctly tropical atmosphere.

Sustainability at the Core



Club Med's commitment to sustainability resonates through its renovations. The Punta Cana project aims for eco-friendly construction, energy reduction, and responsible operations, actively sourcing produce from local farmers. This initiative is part of the broader Happy to Care program, aimed at sustainable resort development.

Introducing Club Med South Africa



In an exciting new chapter, Club Med is set to unveil its first resort in South Africa in 2026. Touted as the Club Med South Africa Beach Safari Resort, it will uniquely blend beach activities with safari experiences along the beautiful Indian Ocean coast, emphasizing sustainability and community engagement.

Conclusion



As it embarks on this ambitious journey, Club Med not only celebrates its storied past but also paves the way for future growth, continuing to set the standard in the all-inclusive sector. With numerous renovations, expansions, and a steadfast focus on sustainability, Club Med demonstrates an unwavering dedication to delivering exceptional holiday experiences worldwide, embodying its legacy with innovation and a visionary approach.

Topics Travel)

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