#United States #Tampa #Auto Repair #BOLT ON TECHNOLOGY #Spanish SMS

BOLT ON TECHNOLOGY Unveils Spanish Pre-Canned SMS Campaigns

In a significant move to help auto repair shops enhance their customer engagement, BOLT ON TECHNOLOGY has rolled out its Spanish Pre-Canned SMS Campaigns feature. This tool, a part of their Retention Pro communication platform, aims to bridge the communication gap for shops that serve Spanish-speaking clientele. The need for effective communication in our increasingly diverse communities is paramount, and this feature hopes to fulfill that requirement.

The Need for Bilingual Communication

Many auto repair shops face challenges when trying to connect with Spanish-speaking customers, especially when they lack bilingual staff to facilitate communication. This limitation can alienate a growing segment of the community that seeks accessible services.
The launch of the Spanish Pre-Canned SMS Campaigns provides a library of professionally translated, gender-neutral templates that mimic various existing English campaign types. These templates cover essential communication needs such as reminders for oil changes, post-visit follow-ups, and special event promotions. By integrating these templates into their messaging library, auto shops can now communicate effectively without the additional burden of managing a bilingual workforce.

Key Features of the New SMS Campaigns

The newly introduced SMS campaigns come with a host of features designed to enhance user experience for both the shops and their customers:

1. Stronger Relationships: The campaigns are designed to fortify relationships between shops and customers in Hispanic-majority communities.
2. Higher Engagement Rates: The templates employ a conversational style that is relatable and culturally appropriate, resulting in better engagement rates.
3. Efficiency with Templates: Shops can save valuable time by utilizing plug-and-play templates that can be personalized in mere seconds.
4. Improved Customer Retention: Consistent messaging improves outreach, leading to higher retention rates and more appointments.

Furthermore, each campaign consists of various message variations, ensuring that the communication remains dynamic and engaging, avoiding any sense of monotony that might overwhelm customers.

The Power of Effective Communication

Brandon Melton, Product Owner of CRM at BOLT ON TECHNOLOGY, emphasizes the importance of communication in delivering exceptional service. "Great communication is the foundation of great service," he notes, highlighting how these new campaigns empower shops to connect authentically with their community. By addressing the language barrier, the company aims to enable auto shops to reach more customers, secure approvals, and deepen retention within neighborhoods where Spanish is a predominant language.

As businesses continuously seek innovative ways to improve their operational efficiency and customer satisfaction, understanding and addressing the needs of non-English-speaking customers is crucial. This feature reflects a trend toward ensuring inclusivity in customer service practices across various industries.

Availability and Expectations

The Spanish Pre-Canned SMS Campaigns will be available for all Retention Pro users starting October 1, 2025, possibly earlier. Auto repair shops that utilize this technology can expect to see an immediate boost in customer interaction and satisfaction, as these messages are crafted to be approachable and relationship-focused rather than purely transactional. This approach will not only enhance customer experience but also solidify the shop's reputation within the community.

About BOLT ON TECHNOLOGY

BOLT ON TECHNOLOGY is recognized as a leader in providing automotive software solutions designed to enhance operational efficiency in independent repair shops. With their innovative suite of tools, they help businesses foster strong customer relationships while driving growth. Their wide array of services includes digital vehicle inspections, workflow management, custom reporting, and now, enhanced customer engagement through the Spanish Pre-Canned SMS Campaigns. This Tampa, Florida-based company is committed to transforming how auto shops operate and connect with their customers across North America.