GiG Teams Up with Betzone for Strategic Second UK Expansion in 2025

GiG and Betzone: A Game-Changing Partnership in the UK iGaming Market

GiG Software Plc, a front-runner in B2B iGaming technology, has made a significant move by launching Betzone's newly revamped online gaming platform. This development, announced on March 5, 2025, marks the culmination of a long-term partnership between GiG and Betzone Limited. The strategic launch is a pivotal step as GiG aims to reinforce its foothold in the UK's dynamic online gambling scene.

A Revitalized Online Experience

The introduction of Betzone’s new service is powered by GiG's cutting-edge X-Suite technology, designed to enhance the online infrastructure significantly. Betzone will benefit from GiG's innovative SportX sportsbook and CoreX iGaming platform. The updated system promises advanced betting features such as dynamic odds and a unique bet-builder function. Specifically tailored to meet the preferences of UK gamblers, the platform will include prominent features like horse racing and virtual sports betting.

This launch is more than just a technical upgrade; it represents GiG’s second strategic brand introduction in the UK market within the same quarter. Given that the UK online betting market is estimated to be worth around £11 billion (approximately €12.8 billion), this partnership is crucial for both companies. It presents a formidable opportunity in one of Europe’s largest gambling markets, particularly as regulatory compliance becomes increasingly vital.

Enhancing Player Engagement and Retention

The integration of GiG’s advanced technology into Betzone's operations aims to elevate player engagement while improving both acquisition and retention metrics. By leveraging these robust tools, Betzone is positioning itself to enhance its reputation in the highly competitive British online casino and sports betting markets.

Richard Carter, CEO of GiG, highlighted that the migration and launch with Betzone further solidifies GiG's status as a leader in technological excellence. Carter noted, "This launch validates the strategic goals we've set, reflecting our increasing delivery capacity and operational strength. We are optimistic about what lies ahead in 2025, supported by strong demand demonstrated at this year's ICE event in Barcelona."

Adam Joseph, CEO of Betzone, echoed these sentiments, stating, "We believe that GiG's premium solutions will be essential in realizing our vision for Betzone, ensuring compliance and sustainable growth as we establish our presence in the UK market."

About GiG Software Plc

GiG Software is renowned for its commitment to creating compliant, premium iGaming solutions for operators worldwide. Their technology is engineered to foster user engagement while adapting dynamically to the market's ever-evolving requirements. Based in Malta and listed on the Nasdaq First North Premier Growth Market in Sweden, GiG aims to redefine the online gaming landscape by inspiring and captivating players around the globe.

A Trusted Name in the UK Betting Landscape

Betzone, which launched its online services in 2021, has quickly established itself after selling its retail outlets to concentrate on the online arena. The company's full suite of services encompasses online sports betting, casino, live casino, and virtual sports betting—ensuring it meets the diverse betting needs of British customers.

With this pivotal launch, both GiG and Betzone are gearing up for a promising future in the online gambling industry, one marked by innovation, regulatory compliance, and a dedication to creating exciting user experiences. As they embark on this journey, stakeholders and enthusiasts alike will be keenly watching their progress in the competitive UK market.

For more updates, follow both companies on their respective social media channels and keep an eye on the latest developments in the world of iGaming.