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Radius Insights Launches Radius Tech

Radius Insights has made a significant leap in the technology market by introducing Radius Tech, a specialized division devoted to providing tailored market research and customer insights for technology companies. This new practice aims to empower tech brands with the data and insights needed for smarter growth strategies in an increasingly complex marketplace.

A Focused Approach to Technology Insights

In an era where data is abundant but actionable insights can be elusive, Radius Tech stands out by focusing specifically on the unique dynamics of the technology sector. The company has consolidated its wealth of experience in technology research, particularly through the acquisition of Illuminas North America, a prominent technology research consultancy that has been operational for 25 years. The integration of this expertise into Radius Tech creates a robust platform tailored for product, branding, go-to-market (GTM), and customer experience (CX) teams.

Rob Wengel, CEO of Radius Insights, emphasized the importance of timely decision-making for technology companies. "Technology brands don't win by having more data. They win by making better decisions, faster," Wengel stated. This highlights why Radius Tech has been established as a focused entity to help tech firms navigate through a sea of information, enabling them to derive actionable insights rapidly.

Meeting the Complex Needs of Tech Brands

Understanding that traditional research frameworks are often inadequate for the tech industry, Radius Tech was designed to confront these challenges head-on. The technology sector operates under longer and more multifaceted buying cycles, complex innovation trajectories, and buyers who demand deeper technical expertise. Many existing research firms continue to apply one-size-fits-all solutions, missing the nuances that are essential to tech.

Carrie Angiolet, Managing Director of Radius Tech and a co-founder of Illuminas North America, pointed out that “Tech companies don't follow the same playbook.” This sentiment runs deep at Radius Tech, where all client engagements are tailored to align with the unique operational realities of technology firms.

Integrating Human Expertise and Advanced Analytics

At the heart of Radius Tech's offering is the integration of various data types—secondary, third-party, and custom data—augmented by human expertise, artificial intelligence (AI), and advanced analytics. This combination is designed to filter out the noise and provide clients with significant, actionable insights. Jay Shutter, the CTO of Radius Insights and fellow co-founder of Illuminas, echoed this sentiment by stating, "Radius Tech connects product, customer, and market signals into a single intelligence layer, so teams stop guessing and start making faster, smarter moves that power growth."

This integration allows tech brands to make informed decisions that drive growth across different product lines and better align strategies with customer expectations while adapting to market shifts.

About Radius Insights

Radius Insights operates as a global market research and insights consultancy and has earned a reputation for excellence by helping brands navigate the complexities of today’s business landscape. Focus areas include identifying growth opportunities and striving for observable, measurable business results. Their expanding offerings are enhanced by leveraging advanced AI analytics alongside strategic advisory to deliver insights that inspire thoughtful market movements and quick, informed decision-making.

In addition to the launch of Radius Tech, Radius Insights has further broadened its capabilities with recent acquisitions, including Strive Insight and 7th Sense, emphasizing their deepened expertise across various sectors ranging from technology to automotive, healthcare, and consumer markets.

For tech brands seeking to enhance their decision-making processes and further drive growth, Radius Tech represents an essential resource. Learn more about their capabilities and insights here.