BonBon Swedish Candy Co. Expands Nationally with New Target Partnership for Sweet Treats

BonBon's Sweet Journey in America

BonBon Swedish Candy Co., established by three Swedish friends in 2017, has become a trailblazer in introducing Swedish candy to American consumers. Originating from a quaint shop on the Lower East Side of Manhattan, BonBon has leveraged the rich tradition of lördagsgodis, translating to 'Saturday candy'. Their mission was simple yet ambitious: to share the delectable experience of Swedish confections with a broader audience.

With an impressive national retail expansion, BonBon is set to touch even more taste buds with its BonBon Originals line, now available in over 1,900 Target stores across the United States. This marks a significant milestone in BonBon's journey, reflecting its growth from a small local store to a brand recognized nationally.

The Sweet Offerings

The centerpiece of this expansion involves two standout products: BonBon Sour Candy Gummies and BonBon Strawberry Blueberry Candy Clouds, both in collaboration with the much-loved brand, Moomin.

1. BonBon Sour Candy Gummies: These gummies combine the fun of sour and sweet, crafted for an unforgettable taste experience. Each gummy, shaped like beloved Moomin characters, is coated with just the right amount of tangy sour sugar, providing the perfect mix of flavors. Available in lemon, raspberry, cola, and melon, and made with vegan ingredients and natural colors, these gummies promise not just fun but quality.

2. BonBon Strawberry Blueberry Candy Clouds: Unlike typical gummies, these candy clouds offer a light and airy texture. They are infused with genuine strawberry and blueberry flavors, lightly dusted with sugar, creating a delightful treat that's both fruity and fun. Each bite invites you into a whimsical world where flavor leads the way.

A Full-Circle Moment

Co-founder and CEO Leo Schaltz shared his excitement about this major achievement: "Nine years ago, we opened BonBon because we wanted Americans to experience Swedish candy the way we grew up with it. What began as three Swedish friends sharing a piece of home has become one of America's most beloved candy categories. To see BonBon Originals on shelves in thousands of Target stores is truly an incredible full-circle moment for us."

For those interested in taste-testing these delightful treats, BonBon Sour Candy Gummies and the Strawberry Blueberry Candy Clouds are retailing for $4.99 per 4.1 oz. bag and are available now at Target stores nationwide. To locate a store nearby or to shop online, visit Target's website. For further updates and information about BonBon, you can also check out BonBon's official site or connect with them on Instagram and TikTok.

BonBon's Expanding Vision

As the interest in Swedish candy continues to rise, BonBon's influence is undeniable. Having originally focused on a niche market, the brand has rapidly evolved into a mainstream success, with a presence not just in retail but also through a flourishing e-commerce platform. BonBon now imports all of its confections from Scandinavia, maintaining a commitment to quality while introducing Americans to a plethora of pick-and-mix candies and the increasing range of BonBon Originals.

With this landmark retail expansion, BonBon Swedish Candy Co. is not just bringing candy to shelves but is also enhancing the cultural landscape of confections in America. The sweet legacy continues, and with BonBon Originals now readily available, more consumers will have the chance to delight in the unique tastes of Sweden. The journey ahead looks bright for BonBon, as they remain steadfast in their mission to spread joy through candy and celebrate the traditions of Swedish snacking.