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NIVEA MEN Reimagines Men's Skincare with Age Defense Line

NIVEA MEN, renowned for its expertise in male skincare, is excited to unveil its latest innovation: the Age Defense line. This new range, tightly focused on revitalizing men's skin, aims to combat the signs of aging through effective formulations that deliver visible results.

An Innovative Approach to Aging Skin

From dark spots to fine lines and wrinkles, the Age Defense line is tailored to meet the unique needs of men’s skin. Dermatologically tested and developed with key ingredients like Thiamidol™ and Hyaluronic Acid, this range targets five primary aging concerns: loss of firmness, dryness, rough texture, dullness, and the appearance of wrinkles.

Market research indicates that signs of aging are among the top skincare concerns for men, especially those aged 35 to 54. Additionally, over 75% of Gen Z and Millennial males feel that maintaining a youthful appearance is crucial. Hence, NIVEA MEN's Age Defense line offers a straightforward three-step routine to help combat these concerns effectively.

Key Products in the Age Defense Line

The Age Defense line boasts four essential products for daily skincare:

• - Age Defense Advanced Serum: This serum is enriched with Thiamidol™ and Hyaluronic Acid, focusing on reducing dark spots, fine lines, and wrinkles. It absorbs quickly, providing intense hydration and improving overall skin tone within four weeks.
• - Age Defense Instant Hydrating Face Serum: A lightweight gel formula perfect for those with facial hair, it delivers a hydration boost that lasts 24 hours and enhances skin's youthful glow.
• - Age Defense Eye Cream: Specifically designed to tackle under-eye concerns, this cream minimizes crow's feet, dark circles, and puffiness while moisturizing the delicate eye area for a refreshed appearance.
• - Age Defense Daily Face Moisturizer SPF 30: This dual-action moisturizer not only hydrates but also provides sun protection, helping to shield skin from further aging from UV exposure.

Expert Endorsements

Dr. Charles Puza, a board-certified dermatologist, advocates for the Age Defense line, stating: "Men often seek effective and uncomplicated solutions to their skincare dilemmas. This line integrates beneficial elements like Hyaluronic Acid and Pro-Retinol, making it an exceptional choice for addressing prevalent skin aging concerns in a straightforward manner."

Availability and Insights

The new NIVEA MEN Age Defense line, shaped by extensive research and feedback regarding men's skincare needs, is set to launch in February at major retailers, such as Amazon, Walmart, and Target. Lauren Lynch, the Marketing Director at NIVEA MEN US, expressed enthusiasm about this launch, highlighting its significance in addressing the specific concerns men face as they age.

As the landscape of men's skincare continues to expand, the NIVEA MEN Age Defense line signifies a pivotal step forward in simplifying and enhancing the grooming experience for men. For further information and ongoing updates about the product launch, users can follow NIVEA MEN on social media platforms or visit their official website.

About NIVEA MEN

NIVEA MEN stands as a premier brand in aftershave and male skincare, recognized globally for its dedication to creating tailored products. As part of Beiersdorf Inc, NIVEA MEN remains committed to delivering innovative skincare solutions that address the distinct needs of men's skin. With a comprehensive portfolio that ranges from facial care to shaving and body care products, NIVEA MEN consistently provides quality and expert care for men worldwide.