#USA #Brooklyn #Hyperquake #Mary Franck #immersive experiences

Mary Franck Joins Hyperquake

In an exciting development for the creative industry, Hyperquake has announced the appointment of Mary Franck as the new Creative Director for their Experiences Team. This addition signals a transformative moment for the independent creative strategy and design agency, highlighting their commitment to push boundaries in immersive experiences.

Mary Franck, an illustrious figure in the realms of architecture and digital media, comes to Hyperquake with a rich background. With over 15 years of robust experience, she is renowned for her ability to merge the dynamic worlds of art and technology, creating immersive environments that not only inform but also captivate audiences across various sectors.

Previously, Mary showcased her prowess by leading design and technology teams at notable firms like Local Projects and Obscura Digital. Her work has garnered immense media attention and has been recognized with numerous awards, a testament to her talent and creativity.

Melissa Wheat Kelly, Hyperquake's President and COO, expressed enthusiasm about Franck joining the team, noting her longstanding reputation as a creative industry leader. Her early successes at Obscura Digital and ESI Design, where she skillfully integrated digital content into architectural designs, caught the attention of many. This unique expertise sets Franck apart as a resourceful leader especially equipped to navigate the increasingly complex demands of modern experience design.

"Mary possesses a remarkable ability to distill multifaceted challenges into unforgettable experiences," Kelly commented, emphasizing how Franck’s skills align perfectly with Hyperquake’s mission of devising strategic, story-driven experiences for their extensive list of clients. Her extensive experience with high-profile brands, particularly IBM, promises to enhance Hyperquake's capacity to deliver groundbreaking immersive strategies.

Mary is not only known for her tactical skills in design but also is an acclaimed artist whose work has captivated audiences globally. With a Bachelor of Arts in Conceptual and Information Art from San Francisco State University, followed by a master's degree in Design Research from the Southern California Institute of Architecture, her academic credentials further bolster her standing in the design community.

Now residing in Brooklyn, Franck’s philosophy underscores the importance of collaboration and teamwork. She articulated her excitement for joining Hyperquake, viewing it as an opportunity to grow within a dynamic environment filled with creative luminaries. "This role allows me to leverage my experiential expertise while collaborating with a dedicated team that is ready to redefine what's possible in design," she shared.

Hyperquake has established its reputation as a trusted partner for creating compelling branding and experiences since its inception in 1986. The agency has evolved to work with a diverse spectrum of clients from startups to global enterprises, indicating a clear trajectory towards innovation and growth.

As Franck steps into her new role at Hyperquake, the anticipation surrounding her contributions paints a promising picture for the future, one that seeks to redefine the boundaries of immersive experiences and transform how audiences engage with brands and environments. With her at the helm of creative direction, Hyperquake is well-equipped to navigate the future of design in an ever-evolving landscape.

For further information on Hyperquake and their innovative projects, visit Hyperquake's website.