#Japan #Kumamoto #Foodison #Amakusa

Discovering Kumamoto's Culinary Treasures

Kumamoto Prefecture, known for its rich agricultural produce, is embarking on an exciting journey to promote its local ingredients and support its communities. This initiative is led by Foodison Co., Ltd., based in Chuo, Tokyo, in collaboration with Noriben Yamanobori Co., Ltd. Together, they have launched a fantastic product—a limited-time original rice bowl named the "Kumamoto Amakusa Red and White Bowl," which highlights the best of Kumamoto's seafood.

This effort responds to the pressing issues of population decline and aging in Kumamoto, with 26 out of 45 municipalities classified as entirely depopulated areas. Recognizing the importance of revitalizing local agriculture, which is a cornerstone industry in these regions, Kumamoto Prefecture has been proactive in branding its regional ingredients and developing new sales channels. Foodison is aligning itself with this vision by introducing the culinary delights of Amakusa City, a prime location for seafood, to the metropolitan area.

The "Japanese Local Cuisine" series, spearheaded by Noriben Yamanobori, aims to bring cherished regional dishes to the forefront, evoking nostalgia for those from these areas and sparking interest in those unfamiliar with them. By promoting local ingredients and inspiring travel to Kumamoto, this initiative hopes to contribute to regional revitalization.

Product Overview

Product Name: Kumamoto Amakusa Red and White Bowl

• - Description: This exquisite bowl features farmed bluefin tuna and the elegantly cultivated "Miyabi Tai," which is known for its sweetness and rich flavor due to a special feeding method. The bowl is visually stunning, utilizing the beautifully balanced fatty and lean portions of tuna combined with the freshness of tai, making it perfect for special occasions as well as everyday treats.
• - Price: 1,780 yen (tax included)
• - Sales Locations: The bowl is available at five Sakana Bacca stores located in Gotanda, Ecute Shinjuku, Ecute Edition Shimbashi, Gransta Tokyo, and Gransta Marunouchi. More details can be found on the Sakana Bacca store page.
• - Sales Event: To celebrate this project, a special event featuring Kumamoto's beloved character "Kumamon" is slated to occur at Sakana Bacca stores. The presence of Kumamon aims to further amplify the appeal of Kumamoto’s culinary offerings and create memorable experiences for customers.

Exploring Kumamoto

Kumamoto Prefecture is ranked fifth in national agricultural output, producing a diverse array of agricultural, forestry, and marine products. By maximizing its potential and developing high-value-added products, it strives to establish itself as the culinary capital of Japan. The vision is to generate recognition both domestically and internationally, making Kumamoto synonymous with exquisite food experiences.

About Amakusa City

Located in the southwestern area of Kumamoto, Amakusa City boasts over 120 islands and is surrounded by bountiful oceans, making it a true treasure trove of food. The city offers a rich selection of fresh seafood, such as sea urchins, lobsters, abalone, and various fish, available year-round. The local sea urchin is particularly known for its deep sweetness and flavor, making it a standout delicacy. Furthermore, Amakusa also presents unique local products, such as the distinct chicken breed "Amakusa Daiou" and branded pork "Amakusa Ume-niku Pork," demonstrating its rich culinary landscape.

About Noriben Yamanobori Co., Ltd.

Since its inception in 2012 with in-flight meals for Japan Airlines, Noriben Yamanobori has expanded to become a leading seaweed bento specialist with a flagship store in GINZA SIX as of 2017. Their focus is on the highest quality home-cooked meals, reflecting a commitment to handmade preparation, resulting in a unique dining experience. Learn more at Noriben Yamanobori.

About Sakana Bacca

Sakana Bacca operates eight locations in Tokyo and one in Saitama, striving to share Japan’s vibrant seafood culture with the public. By modernizing traditional fish markets, Sakana Bacca aims to educate customers about seafood while also providing fresh catches directly from markets. Their use of both physical and online sales channels ensures accessibility, particularly to the younger generation, fostering a love for seafood within a broader demographic. Visit Sakana Bacca for more information.

This initiative not only emphasizes the value of Kumamoto’s rich culinary heritage but also represents a broader commitment to community support and sustainable development in the face of demographic challenges.