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Ferrero's Holiday Confessions Survey: Chocolate as a Survival Tool

As the holiday season approaches, families everywhere prepare for joyful gatherings, but they also brace themselves for the unique stresses that come with these events. A recent survey conducted by Ferrero reveals a startling yet relatable insight: more than one-third of North Americans admit to packing 'emergency chocolate' to help them navigate the family gatherings during this festive time.

The Findings of Ferrero's Survey

The Ferrero Holiday Confessions Survey, which involved 1,000 participants across the United States and Canada, spotlighted the considerable pressures that accompany holiday celebrations. A whopping 54% of respondents identified the burden of gifting and hosting as the primary sources of stress, while 44% reported often taking on the role of mediator among family members.

To combat the anxiety that these pressures trigger, 59% of those surveyed turn to chocolate and candy as their preferred form of self-care. Clearly, when faced with the challenges of the holidays, many individuals find solace in the sweet embrace of confectionery delights.

The Holiday Indulgence Mindset

The survey indicates a fascinating shift in consumer attitudes toward holiday treats. The respondents exhibited a 'seasonal exemption' mindset, wherein many believe that calories don’t count during the festive period. Key insights reveal that:

• - 53% hold the belief that indulgences in calories are acceptable during the holidays.
• - 82% feel justified in allowing themselves more treats during this festive season.
• - 71% prefer to use their downtime enjoying candy or chocolate as a means of relaxation.
• - 59% view chocolate and candy as go-to items for self-care during the holiday rush.
• - 67% plan to consume more sweets in December than in October.

Hidden Habits Revealed

In the spirit of honesty, respondents also shared some amusing and relatable habits regarding their holiday treat consumption:

• - 38% admitted to hiding their favorite chocolates from family members.
• - 33% have snuck bites from a box of chocolates intended as gifts.
• - 23% confessed to indulging in candies from their children’s stockings before Christmas morning.
• - 40% revealed they have regifted the same item more than once within the same holiday season.

Consumption Patterns

Interestingly, the survey also highlighted preferences in holiday treats. 63% of participants prefer chocolate over wine as a gift, and 43% gravitate towards chocolate treats at festive gatherings. Some indulge in chocolate when everyone else has quieted down, with 17% enjoying their sweets 'after everyone has fallen asleep,' while 12% prefer to consume chocolate in solitary retreats away from the holiday commotion.

Insights from the CMO

Chad Stubbs, Chief Marketing Officer of Ferrero North America, emphasized the duality of the holiday spirit: “The holidays can be magical, but they can also be overwhelming. Whether you're taking a break during a marathon gift-wrapping session or dipping into that emergency stash at the checkout line, Ferrero is here to provide a sweet indulgence that allows you to savor these moments.”

Ferrero's Holiday Offerings

In alignment with the survey findings, Ferrero’s holiday collection features an array of beloved products including Nutella® Holiday Mini Jars, Ferrero Rocher® Hollow Santa, and many more seasonal treats. The collection aims to provide families with moments of joy amidst the holiday hustle.

Conclusion

The Ferrero Holiday Confessions Survey not only highlights how chocolate has become an essential element of holiday coping strategies but also reinforces the importance of finding joy in simple pleasures amidst seasonal pressures. As families prepare for their gatherings, having 'emergency chocolate' on hand might be the best way to ensure that the holiday spirit prevails.

For more information about Ferrero's holiday offerings, please visit Ferrero North America.