CHERY Appoints Robert Lewandowski as Global Brand Ambassador in Barcelona
In a significant announcement made at its European Operations Center in Barcelona, CHERY has introduced renowned football star Robert Lewandowski as its global brand ambassador. This strategic partnership marks an important milestone for the company as it continues to promote its brand philosophy, 'For Family,' across the globe.
During the announcement, Zhu Shaodong, the Executive Vice President of Chery International and CEO of the EU Region, participated in a ceremonial signing of the collaboration agreement with Lewandowski. This ceremony also included the exchange of commemorative gifts and a symbolic key handover for the newly unveiled TIGGO9 CSH. This event not only signifies the beginning of a fruitful collaboration but also emphasizes CHERY's commitment to enhancing its global presence through innovative technology and long-term excellence.
Lewandowski, widely recognized for his outstanding achievements in football, represents values that align closely with CHERY's mission. His relentless pursuit of excellence, discipline, and positive public image resonate well with the company's core objectives. CHERY believes that Lewandowski's dedication to family values and long-term vision harmonizes seamlessly with their commitment to providing customers with safety, space, and technological advancements tailored for families.
CHERY’s 'For Family' philosophy goes beyond a mere tagline; it is foundational to the development of their products and technologies. The company prioritizes the needs of families, focusing on creating vehicles that offer ample space, enhanced safety features, and smarter mobility solutions. Through this partnership with Lewandowski, CHERY aims to continue expanding its outreach, ensuring that the ‘For Family’ ideology is felt across all markets.
Looking forward, CHERY plans to solidify its international footprint by driving technological innovation and maintaining a steadfast commitment to top-notch quality. The company is determined to create safer and more enjoyable mobility experiences for users worldwide. By teaming up with Lewandowski, CHERY seeks to leverage his massive influence and reputation to promote a message of family values and responsible driving, which are crucial in today’s automotive landscape.
As the automotive industry evolves, the demand for vehicles that cater to family needs is becoming increasingly critical. CHERY's strategy, with Lewandowski at the forefront, aims to rise to this challenge by offering products that not only meet but exceed customer expectations in terms of family-oriented features. This collaboration signals a promising future for CHERY as it seeks to inspire a new generation of drivers who prioritize safety and comfort for their loved ones.
The event in Barcelona was attended by various stakeholders in the automotive industry, marking it as a pivotal point in CHERY's journey toward becoming a household name globally. As the brand moves ahead with Lewandowski representing its values, the collaboration is poised to drive greater engagement with audiences and reinforce CHERY's commitment to being a family-oriented automotive brand.
During the announcement, Zhu Shaodong, the Executive Vice President of Chery International and CEO of the EU Region, participated in a ceremonial signing of the collaboration agreement with Lewandowski. This ceremony also included the exchange of commemorative gifts and a symbolic key handover for the newly unveiled TIGGO9 CSH. This event not only signifies the beginning of a fruitful collaboration but also emphasizes CHERY's commitment to enhancing its global presence through innovative technology and long-term excellence.
Lewandowski, widely recognized for his outstanding achievements in football, represents values that align closely with CHERY's mission. His relentless pursuit of excellence, discipline, and positive public image resonate well with the company's core objectives. CHERY believes that Lewandowski's dedication to family values and long-term vision harmonizes seamlessly with their commitment to providing customers with safety, space, and technological advancements tailored for families.
CHERY’s 'For Family' philosophy goes beyond a mere tagline; it is foundational to the development of their products and technologies. The company prioritizes the needs of families, focusing on creating vehicles that offer ample space, enhanced safety features, and smarter mobility solutions. Through this partnership with Lewandowski, CHERY aims to continue expanding its outreach, ensuring that the ‘For Family’ ideology is felt across all markets.
Looking forward, CHERY plans to solidify its international footprint by driving technological innovation and maintaining a steadfast commitment to top-notch quality. The company is determined to create safer and more enjoyable mobility experiences for users worldwide. By teaming up with Lewandowski, CHERY seeks to leverage his massive influence and reputation to promote a message of family values and responsible driving, which are crucial in today’s automotive landscape.
As the automotive industry evolves, the demand for vehicles that cater to family needs is becoming increasingly critical. CHERY's strategy, with Lewandowski at the forefront, aims to rise to this challenge by offering products that not only meet but exceed customer expectations in terms of family-oriented features. This collaboration signals a promising future for CHERY as it seeks to inspire a new generation of drivers who prioritize safety and comfort for their loved ones.
The event in Barcelona was attended by various stakeholders in the automotive industry, marking it as a pivotal point in CHERY's journey toward becoming a household name globally. As the brand moves ahead with Lewandowski representing its values, the collaboration is poised to drive greater engagement with audiences and reinforce CHERY's commitment to being a family-oriented automotive brand.
Topics Consumer Products & Retail）
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