#Japan #Tokyo #Value Design #Toypo #Create Restaurants

Introduction

In a significant move towards enhancing customer convenience, Value Design and Toypo have joined forces to assist Create Restaurants Holdings in transforming its traditional shareholder coupon system into a digital format. This partnership aims to offer shareholders a modern solution that streamlines the coupon usage experience.

The Shift to Digital Coupons

The shift away from paper coupons to electronic ones signifies an important step in value creation for shareholders. Value Design, a subsidiary of Peicrowd Holdings and a leader in cashless services, has spearheaded this initiative by issuing barcodes that can be printed on physical coupons or displayed within a dedicated app. This allows for efficient balance management and user-friendly access to coupons. Meanwhile, Toypo developed the specialized app that enables easy usage of these coupons via smartphones.

Enhanced Shareholder Experience

With these innovations, shareholders can now utilize their coupons with greater flexibility than ever before. Previously, Create Restaurants employed paper coupons that could only be used in increments of 500 yen, which occasionally resulted in leftover value that could not be redeemed. The introduction of digital coupons opens the door for transactions to be executed down to the single yen, ensuring that shareholders can maximize their benefits without waste.

Two Methods of Utilization

By accommodating both traditional paper coupons and the new app-based approach, shareholders are presented with enhanced convenience. For those who prefer the classic method, the choice to continue using physical coupons remains intact. Simultaneously, the app option eliminates the need to carry paper coupons altogether. Interested users can download the app and register their coupon details by scanning the provided barcode on the back of their physical coupons. This allows for a seamless checkout experience, simply by presenting the barcode from their smartphones.

Advantages of Digital Coupons

The transition to digital coupons brings multiple benefits not only to shareholders but also to Create Restaurants Holdings:
1. Improved Management Efficiency: By digitizing the coupon system, the need for manual checks and disposal of used coupons at retail locations can be significantly reduced, saving time and reducing administrative overhead.
2. Standout Shareholder Convenience: Shareholders can now avoid the hassle of carrying physical coupons and the complications of tearing apart coupons for each transaction, all while ensuring the full value of their coupons is utilized.

Create Restaurants Holdings Overview

Create Restaurants Holdings, headquartered in Shinagawa, Tokyo, manages an extensive portfolio of over 200 brands, including the popular shabu-shabu buffet, Shabuna. As of the end of February 2025, the company reported consolidated sales of over 156 billion yen and operates 1,116 locations. This impressive scale and variety of offerings position Create Restaurants as a leader in the dining sector.

About Value Design and Toypo

Both Value Design and Toypo bring specialized expertise to this partnership. Value Design focuses on cashless payment solutions and offers unique services like the “Value Card” electronic money issuance and the “Value Wallet” app for individual store functionalities. On the other hand, Toypo is known for its community-driven app that enhances customer engagement and management.

Conclusion

The collaboration between Value Design, Toypo, and Create Restaurants Holdings marks a forward-thinking approach to shareholder engagement and satisfaction. By digitizing the shareholder coupon system, the companies are setting a benchmark not only within the restaurant industry but also in how businesses can modernize their operations to better serve stakeholders.