#Japan #Tokyo #Influencer Marketing #ad-p #Ad Best

Innovative Solutions for Parenting Marketing

Ad Best, a leading advertising agency focusing on the parenting market, made headlines by exhibiting at the Japan Marketing Week 2025, held at Tokyo Big Sight from June 18 to June 20. With 45 years of industry expertise, the company showcased its unique marketing solutions specifically targeting parents and created valuable connections with over 900 companies.

Unique Services Tailored for the Parenting Sector

Specializing in baby and family marketing for nearly three decades, Ad Best has positioned itself as a frontrunner in delivering effective advertising solutions. The company's focus on the parenting demographic allows them to provide a range of services that support family-oriented businesses in reaching their target audiences.

This year marked the debut of their unique parent-focused ASP, 'ad-p', which is designed to leverage performance-based advertising methods specifically for the childcare segment. The agency's approach varies from recruitment to reporting, utilizing the insights of mommy influencers for promotional content. They also tap into an exclusive network of maternity hospitals, kindergartens, and daycare centers to amplify their marketing campaigns.

Engaging Events with Influencers

An exciting highlight of the event was a talk session featuring popular influencer 'Fujiko Sensei,' who boasts an impressive following of 190,000 across social media. Her session provided invaluable insights on:

• - Effective brand practices
• - Common pitfalls in PR
• - Unfavorable corporate engagement
• - Building relationships with followers and assessing marketing effectiveness
• - Emerging trends in social media marketing and changes in platforms
• - Collaborations with Ad Best

Throughout the three-day event, Ad Best distributed 1,000 flyers, recorded 600 QR code scans from business cards, and exchanged over 300 business cards, further solidifying their commitment to business expansion and creating new opportunities.

The First of Its Kind: 'ad-p' ASP

1. Guaranteed Reach to Parenting Demographics

The 'ad-p' service stands out as the first of its kind, offering performance-based advertising specifically targeting parents. This innovative system consolidates influential media that focus on prenatal and postnatal families without the burden of initial or monthly fixed costs, minimizing financial risk while facilitating impactful advertising promotions.

2. Exclusive Influencer Network

Ad Best has formed unique partnerships with a diverse group of mommy influencers across various genres, including travel, lifestyle, and useful information—all centered around parenting. This allows for tailored campaign customization that meets specific client needs while ensuring highly effective assignments of mommy influencers for maximum results. From recruitment to reporting, their one-stop support in influencer marketing aims to streamline the advertising process and deliver excellence.

Get in Touch with Us

Ad Best invites media and interested parties to connect for more information on their innovative marketing solutions and explore future collaboration opportunities through their corporate site.

Ad Best continues to lead the charge in shaping the future of parenting marketing, ensuring their clients achieve effective outreach and engagement with the mom demographic through cutting-edge strategies and industry knowledge.