New Leadership Announcement: Tim Sorenson as Executive VP of New American Funding Southwest Division

In a strategic move aimed at bolstering its retail presence in the Southwest, New American Funding (NAF), a prominent independent mortgage lender, has appointed Tim Sorenson as its new Divisional Executive Vice President. This significant appointment reflects NAF's commitment to driving growth and expanding its reach across this crucial market.

With a robust background in mortgage lending that spans over twenty years, Sorenson brings extensive experience to his new role. His responsibilities will cover an expansive geographical area that includes key states such as Arizona, Colorado, Hawaii, Kansas, Nevada, Oklahoma, Utah, Wyoming, and parts of Southern California. Sorenson's leadership will be instrumental in guiding loan officers throughout these regions as NAF looks to enhance its operational efficiency and amplify sales performance.

A focal point of Sorenson's strategy will be to accelerate growth within the Southwest by implementing innovative recruitment initiatives designed to attract top industry talent. His experience in fostering high-performing teams and his reputation for driving business results will play a vital role in NAF's efforts to solidify its market position.

“Tim's appointment is a pivotal advancement for New American Funding's Southwest division,” noted Pat Bolan, the Chief Production Officer at NAF. He emphasized Sorenson's proven track record of advancing organizations through innovative strategies and his ability to create a collaborative and high-achieving team environment, making him the perfect choice to spearhead NAF's expansion efforts.

Prior to joining NAF, Sorenson served as Divisional Executive Vice President at Rate, overseeing retail operations across several states including Alaska, California, Hawaii, Nevada, Oregon, Utah, and Washington. His tenure at Rate was marked by successful initiatives that significantly boosted customer satisfaction and retention rates, showcasing his expertise in sales operations and underwriting. Earlier in his career, he held the position of Director of Residential Lending at Lutheran Burbank Savings, where he further honed his leadership and lending skills.

Excited about his new role, Tim Sorenson commented, “I’m thrilled to lead NAF’s talented Southwest retail team as we strive to enhance sales growth while providing exceptional customer experiences. Achieving long-term success will require focused recruiting strategies aimed at attracting, retaining, and nurturing top performers, ensuring that NAF remains the first choice for the industry's best talent.”

Mortgage professionals situated throughout the Southwest can connect with Sorenson directly at 714-906-4733 for guidance and opportunities within the NAF framework. As an independent lender with a servicing portfolio that includes over 278,000 customers and a value of $72 billion, New American Funding continues to set benchmarks in the industry. Additionally, the company has recently earned accolades for workplace excellence, being named one of the Fortune 100 Best Companies to Work For in 2025 and recognized by Newsweek as one of America’s Greatest Workplaces for Women in the same year.

New American Funding remains committed to providing state-of-the-art career training and innovative technologies aimed at streamlining the mortgage process for its branch Loan Officers, solidifying its position as a leader in the mortgage lending landscape. The company’s dedication to enhancing both employee and customer satisfaction plays a crucial role in its sustained success and growth in the competitive lending market.