Explore the Exciting PLAYHOUR Pop-Up Store at SHEL'TTER TOKYO Omocado

An Exciting Pop-Up Experience at SHEL'TTER TOKYO

The SHEL’TTER TOKYO flagship store located at Omocado in the Tokyu Plaza Omotesando is thrilled to announce the launch of its PLAYHOUR pop-up store! Operated by Baroque Japan Limited, this pop-up event showcases a vibrant selection of items, including new releases and popular past items that quickly sold out. Visitors have a unique opportunity to experience and purchase these exclusive pieces firsthand.

About PLAYHOUR

Founded by the dynamic duo of model and DJ OTA (KOMOREBI) and YUTO, the PLAYHOUR brand merges 90s Y2K style with contemporary street fashion. Their offerings reflect a commitment to redefine modern lifestyle wear while embracing influences from global street styles. Follow PLAYHOUR on Instagram @playhour_ for the latest updates and styles!

Featured Items

Pick-Up Item

- Name: P LOGO TEE
- Price: 7,000 JPY (tax included)
- Color Options: Navy, White, Black, Blue
- Sizes Available: 1, 2

New Arrivals

- BAGGY PRINTED DENIM

Price: 15,000 JPY (tax included)
Colors: Purple, Black
Sizes: 1, 2

- P LOGO DENIM PANTS

Price: 15,000 JPY (tax included)
Colors: Indigo, Black
Sizes: 1, 2

Restocked Items

- Camo Baggy Pants

Price: 16,500 JPY (tax included)
Color: Camo
Sizes: 1, 2

- Blue Baggy Jeans

Price: 15,000 JPY (tax included)
Color: Indigo
Sizes: 1, 2

Exclusive Novelties

Guests who visit the pop-up store will receive an original sticker as a gift, available on a first-come, first-served basis—hurry while supplies last!

Meet the Directors

On April 25th and 26th, don’t miss the chance to meet the creative minds behind PLAYHOUR, OTA and YUTO, who will be present in-store. This is a rare opportunity to interact with the directors and gain insights into the brand’s inspirations and future endeavors.

Store Details

Address: 150-0001, 4-30-3 Jingu-mae, Shibuya-ku, The SHEL'TTER TOKYO, Tokyu Plaza Omotesando 1F
Access: 4-minute walk from Harajuku Station (JR Yamanote Line), 1-minute walk from Meiji-Jingumae Station (Tokyo Metro Chiyoda Line/Fukutoshin Line), and 7-minute walk from Omotesando Station (Tokyo Metro Chiyoda/Zonami/Ginza Lines)
Opening Hours: 11:00 AM - 8:00 PM

About SHEL'TTER TOKYO

The SHEL’TTER TOKYO, which opened in March 2012, serves as the flagship store for Baroque Japan Limited’s brand MOUSSY, bridging fashion between Japan and the world. Recently revitalized on March 3, 2023, it has been reimagined as a global flagship that blends various industries, promotes culture, and integrates digital experiences. The store aims to present innovative and creative content that extends beyond just fashion.

Check out the SHEL'TTER official page for more information: SHEL'TTER Official Page and follow them on Instagram @sheltter_official for updates!