#Japan #local marketing #Shizuoka #Overseas Marketing #Case Studies

Unraveling the Unexpected Links Between Local and Overseas Marketing

Local and overseas marketing strategies, at first glance, might seem to stand on opposite ends of the spectrum. However, an intricate web of similarities connects these two distinct approaches. This article will delve deep into the commonalities shared between them, shedding light on essential marketing strategies and real-world success stories.

The Core of Successful Marketing: Customer Understanding

Both local and overseas marketing hinge on the indispensable element of customer understanding. Understanding your target audience is paramount, whether you are launching a product abroad or promoting a regional brand. The foundation for success lies in directly hearing the voices of your target market and grasping their needs. Begin with customer interviews or surveys to collect genuine insights that inform your strategies.

Mining the Gold in Social Media and Reviews

In both the domestic and international context, analyzing social media posts and customer reviews can provide a treasure trove of information about consumer needs. Even if conducting formal research seems daunting, starting simple by employing social listening tools can facilitate valuable insights into customer understanding. These approaches are effective in identifying prevailing sentiments and responding appropriately to your audience’s desires.

Key Insights from Search Keywords

Utilizing data to understand the market is essential for both local and overseas ventures. Investigating frequently searched keywords delivers a window into consumer interests and needs. By understanding what potential customers are searching for, businesses can objectively ascertain market demands and avoid hapless strategies. These keywords serve as a compass guiding brands toward what consumers truly seek.

Articulating Winning Concepts

Effectively communicating your unique value proposition is crucial, irrespective of the market you are targeting. The ability to clearly outline your strengths and charms, particularly in localized or international initiatives, can significantly influence consumer perception. This article will highlight real-world examples, including a popular denim brand and an innovative broccoli product, to illustrate effective ways to articulate brand stories and achieve resonance with consumers.

Exhibitions and Events: Opportunities for Product Development

Another striking similarity between local and overseas marketing is the potential for product development at trade shows and events. Brands can refine their resources and adapt to varying market needs by showcasing products in diverse markets. Attending international trade shows allows local brands to gain insights from foreign stakeholders, which can inspire new ideas and improve offerings. Viewing one’s local strengths and characteristics from a different perspective invites creativity and inventive strategies.

Event Details

Date and Time

• - Date: May 20, 2025
• - Time: 18:30 - Venue Opens
• - Seminar: 19:00 - 20:00
• - Q&A Session: 20:00 onwards (followed by a networking session for interested participants)

Venue

Shizuoka City Co-Creation Space, 7th Floor, Pegasart Building
3-21 Gakkohcho, Aoi-ku, Shizuoka, 420-0857
(Approximately a 10-minute walk from Shizuoka Station North Exit)

Participation Fee

• - Free
• - Note: Networking dinner costs are separate

Expanding Horizons for Local Brands

This article serves as an essential read for local brands looking to venture into international realms. Featuring a seminar led by key industry players, including Yuki Tokuda, CEO of Sekai e Bokan, attendees will have the opportunity to explore innovative strategies and practical solutions in overseas marketing.

The spotlight will also be on Tokuda’s latest release, "Complete Strategies for Cross-border E-commerce and Overseas Web Marketing," which emphasizes targeting the global market. This resource outlines essential methods to attract inbound tourists to domestic stores while fostering an e-commerce presence.

Target Audience

This article is perfect for:

• - Those intrigued by overseas marketing and cross-border e-commerce but feeling overwhelmed by its complexity.
• - Brands keen on amplifying their value proposition both locally and internationally.
• - Individuals managing their marketing endeavors solo, looking for a supportive community to collaborate with.

Event Hosts and Facilitators

The event is organized by the Shizuoka Marketing Salon, led by Keisuke Yamazaki, who aims to nurture a culture of marketing engagement within the community. Attendees can expect a collaborative environment, engaging discussions, and a wealth of knowledge shared among experts. Join us as we push the boundaries of local marketing together with international insights!