Suntory Unveils Beaujolais Nouveau 2025 at Special Event in Tokyo

In 2025, Suntory held a remarkable event at Aoyama Spiral Hall, celebrating the release of Beaujolais Nouveau, highlighting the year’s unique flavors. The event featured Suntory's Wine Division Executive Officer, Keiko Yoshio, who introduced the essence and characteristics of the new wine, alongside celebrity Wakatuki Chinatsu, who served as the honorary ambassador for the “Nouveau Week”.

A Year to Remember for Beaujolais Nouveau

Keiko Yoshio passionately discussed the impressive qualities of the 2025 Beaujolais Nouveau, attributing its vibrant characteristics to the exceptional weather conditions of record high temperatures and minimal rainfall. "This year’s grapes are concentrated in flavor, resulting in a rich, fruity wine that lacks any bitterness typically found in Nouveau wines," she explained. With five varieties available, including traditional red, rosé, and orange options, Yoshio highlighted the half bottles that are perfect for tasting multiple flavors easily.

"Historically, enjoying freshly made wine with loved ones under the sunny skies embodies the spirit of Beaujolais. Hence, we initiated the 'Nouveau Week' last year, and this year, we aim to elevate it further," Yoshio emphasized. The event aimed to encapsulate this cultural essence, creating a setting for friends and families to revel in wine together.

Celebrating with Fashion and Flair

Charming attendees, Wakatuki Chinatsu made an entrance adorned with a vibrant outfit that reflected the wine’s artistic labels, cheering up the atmosphere. She unveiled a giant Beaujolais Nouveau 2025 bottle panel, displaying the charming floral design of the revived art label, inspired by biodiversity in Beaujolais vineyards. “The pop and cute design is perfect for beginners to pick up! It’s like a beautifully wrapped present,” she exclaimed, emphasizing the appeal of sharing these bottles during weekend gatherings.

In a ceremonious moment, Chinatsu was formally designated as the honorary ambassador for Nouveau Week, receiving a special certificate from Yoshio. "Seeing my name on the package made me thrilled! It will be a staple in my entrance," she remarked, encouraging friends to join in the celebration with Beaujolais at home. The event transitioned into a toast ritual, where both Yoshio and Chinatsu raised their glasses to the joys of the new wine.

Engaging Fun with a Touch of Humor

During the event, Chinatsu also participated in a fun flip talk segment, sharing personal anecdotes that engaged the audience with laughter. When asked how she would relax with Beaujolais Nouveau, she playfully noted wanting to savor it with her husband during the annual “Good Couple Day.” Chinatsu shares, "It’ll be perfect for celebrating our anniversary!" Her vision for a personal wine label design, inspired by rainbows, encapsulated the spirit of a truly good vintage year.

By the end of the event, her warmth and vibrancy left attendees buzzing about the exciting Beaujolais Nouveau week and its offerings, encouraging them to embrace and appreciate the seasonal flavors.

Event Details

The event unfolded on November 20, 2025, from 11:00 AM to 12:00 PM at Aoyama Spiral Hall. The gathering included moments of greetings, product discussions, speeches, and surprises, all designed to celebrate the release of the uniquely delightful vintage.

This year’s Beaujolais Nouveau reflects a harvest with complications triggered by intense summer heat, resulting in a reduced yet high-quality yield that has led to an exceptional vintage. Notably, a fruitful tasting experience lies ahead, encouraging everyone to gather casually with friends and family to enjoy the pleasures of Beaujolais Nouveau.