#Japan #Fukui #Hair Oil #Japanese Cosmetics #FeTéE

A New Era in Hair Care: Introducing FeTéE

Launch of a Unique Hair Oil

On September 4, 2026, a new hair oil brand named FeTéE will hit the shelves, providing a delightful aromatic experience for hair care enthusiasts. Developed by Demi Cosmetics, a leading manufacturer of beauty products in Japan, this innovative hair oil brand emerges from a remarkable collaboration with renowned Korean creators who drive the beauty, fashion, and culture trends in Asia.

Concept and Brand Philosophy

The inspiration behind FeTéE is encapsulated in its slogan: “This fragrance is a gift.” In a fast-paced world, this hair oil aims to encourage individuals to take a moment for themselves, emphasizing self-care amidst their busy schedules. This brand not only focuses on hair maintenance but also aims to enhance the wearer's mood through its captivating fragrances.

As the hair oil market matures, FeTéE introduces a fresh perspective by merging hair care with an olfactory experience, thus providing a unique value proposition in the beauty industry.

Why Collaborate with Korea?

In recent years, Korea has garnered immense global attention as a leader in beauty, fashion, and culture trends. To cultivate an advanced and aesthetically appealing brand concept, FeTéE partnered with creative talent from Korea. Extensive research into common hair types and lifestyle preferences between Japan and Korea led to the creation of this product. By implementing feedback from both markets through development trials in Korean salons, FeTéE has effectively integrated authentic insights from both cultural perspectives into its offerings.

Meaning Behind FeTéE

The name FeTéE is derived from the French word “Fêter,” meaning “to celebrate.” This name encapsulates the brand’s essence: it’s not merely about providing a gift received from another, but about treating oneself to a special moment of tranquility and indulgence. Every application of this hair oil transforms the daily routine into a small celebration, redefining how we think about personal care and self-worth.

Minimalist Aesthetic and Design

Working alongside SIMONE, a branding expert with a wealth of experience in beauty and luxury, FeTéE has meticulously crafted its visual identity. The design was developed by HAUS ARDORYOUTH, a design studio based in Seoul known for its minimalist beauty and fragrance aesthetics. This collaboration aims to break the stereotypes of hair care product design, seamlessly integrating elements that echo the elegance of perfumery and lifestyle goods, enhancing the overall hair care experience.

Product Launch Details

FeTéE will officially launch on September 4, 2026, and will be available at selected salons across the nation. The product promises to deliver both an exceptional scent and functionality, blending beauty with innovative hair care.

Key Components:

• - Product Name: FeTéE OIL
• - Release Date: September 4, 2026
• - Sizes & Pricing: 100mL for ¥5,500 and 28mL for ¥3,300 (tax included)
• - Fragrance Line-Up:

- 01 SOFT MUSK TEA
- 02 CARAMEL DAYDREAM
- 03 CASHMERE FIG

Brand Media Links

• - Official Site: FeTéE
• - Instagram: FeTéE Official Instagram

About Demi Cosmetics

Founded by Nikka Chemical Co., Demi Cosmetics has devoted over 40 years to researching scalp and hair science, utilizing their expertise to craft unique beauty experiences. The brand focuses on transforming scientific knowledge into innovative hair care solutions, dedicated to making beauty accessible through science.

About SIMONE INC

Established in 2003, SIMONE INC is a professional branding collective led by Murakami Kaié, specializing in household names in fashion, beauty, and luxury, with extensive experience collaborating with over 350 brands.

About HAUS ARDORYOUTH

HAUS ARDORYOUTH is a design studio based in Seoul, renowned for constructing the worldviews of beauty and fragrance brands with a distinctly minimalistic aesthetics that resonates worldwide.

This collaboration presents a heartfelt invitation to experience a new dimension of hair care that celebrates individual beauty through the art of fragrance.