ARUTANA Surpasses 50 Million Monthly Active Users, Revolutionizing Retail Media Advertising

ARUTANA Reaches a Milestone

DearOne, a subsidiary of NTT Docomo based in Minato, Tokyo, has announced that its innovative retail media platform ARUTANA has crossed the impressive mark of 50 million monthly active users (MAU), reaching 51.2 million by May 2026. This significant growth highlights the platform's increasing value in the retail advertising landscape.

Meeting the Needs of Retail Businesses

The drive to enhance retail media activities has seen a surge in companies adopting such platforms. However, they face challenges like varying submission requirements and difficulties in verifying the effectiveness tied to purchasing data. As a solution, the importance of retail official apps has surged. A retail app usage survey conducted by DearOne in April 2026 revealed that 81.9% of users engage with retail apps at least once a month. These users represent loyal customers with high purchase motivation. By leveraging these official apps, ARUTANA effectively targets this market, allowing for broad advertising distribution without the need for individual company adjustments while facilitating robust effectiveness verification based on actual purchases.

DearOne emphasizes that it focuses on the actual potential reach of its media, rather than theoretical assessment. By aggregating customer touchpoints that individual companies might find difficult to obtain, it aims to deliver undeniable media value that leads to actual purchasing.

Advantages of ARUTANA and Expanding Applications

- Direct Engagement with Shopping Mode Users:

Approximately 75% of app users utilize the app while in-store, allowing for the deployment of highly visible modal advertisements that capture these ready-to-buy consumers.

- High Engagement Rates:

Modal advertisements boast an average click-through rate (CTR) between 2% and 5%, showcasing their effectiveness. This high visibility combined with the timing right before purchase enables flexible usage aligned with the lower funnel, such as promotional campaigns tied to specific products or strategies aimed at attracting new customers by encouraging brand-switching.

About ARUTANA

ARUTANA is a pioneering retail media platform that transforms retail official apps into an ad network, making cross-platform advertising distribution seamless. Advertisers can publish ads on ARUTANA, reaching multiple retail official apps simultaneously, with about 75% of user engagements occurring in-store. As a result, ARUTANA effectively appeals to consumers with high purchasing intent, resulting in elevated conversion rates and ROI. Retailers can integrate ARUTANA's systems into their official apps without incurring substantial development costs, effortlessly managing ad placements via an easy-to-use interface, thereby smoothly realizing app monetization.

You can find more details about ARUTANA at DearOne's Official Site.

Inquiries

For retail businesses seeking information, please refer to our Inquiry Form.
For advertisers and agencies, more information can be obtained from our Inquiry Form.

About DearOne

DearOne is a new business-focused subsidiary of NTT Docomo in the marketing sector. It provides a wide range of app functionalities, including ModuleApps2.0, allowing simple development of official apps by integrating the necessary features. It also offers the ARUTANA platform and various marketing technology tools such as Amplitude for user behavior analysis, customer data platforms (CDP), analytics, and customer engagement solutions to support the growth of digital products like apps and e-commerce sites.

- CEO: Kyuhisa Kono
- Headquarters: 3-8-8 Toranomon, Minato, Tokyo, NTT Toranomon Building, 4th Floor
- Website: https://www.dearone.io/