#Japan #Kyoto #Body Care #Rikkyo University #Phiten

Phiten Corporation and Rikkyo University Men's Ekiden Team Join Forces

Phiten Corporation, based in Nakagyo-ku, Kyoto, has officially announced a partnership with the Rikkyo University Men's Ekiden Team to provide body care support. This collaboration aims to enhance the performance and recovery of the athletes through advanced techniques and products offered by Phiten.

Since starting the goal to compete in the prestigious Hakone Ekiden in 2018, the Rikkyo University Ekiden Team has made significant strides, culminating in their return to the tournament in 2023, marking a historic participation after 55 years. As they gear up for their inaugural appearance at the All Japan University Ekiden in 2024, which coincidentally aligns with the 150th anniversary of Rikkyo University, the team aims to secure a seed spot and improve their standing in the competition.

Phiten will provide its innovative body care products, including the latest technology, such as Nano Metax coating, to the athletes and their trainers. This partnership focuses heavily on athlete recovery, injury prevention, and overall wellness, which are crucial components in achieving their competitive goals.

Comments from the Head Coach

Yusuke Takabayashi, the head coach of the men's Ekiden team, shared his excitement about the partnership with Phiten. He emphasized the necessity of a solid recovery support system for maintaining high quality training. ‘To prevent injuries and minimize risks, incorporating cutting-edge technologies like the Kenkoyoku® and Nano Metax will be vital in our training regimen,’ he said.

Coach Takabayashi also expressed his commitment to support the athletes in realizing their dreams and goals through teamwork, contributing to their personal growth, and developing a spirit of mutual aid within the society through athletics.

Features of Nano Metax Coating

Phiten’s Nano Metax coating technology, featuring a concept of 'Relaxation Coating', aims to put the body in a state of relaxation. This innovative method combines the benefits of light technology, known as Kenkoyoku®, and the nanotechnology of Nano Metax to rejuvenate diverse materials and living spaces. From apparel to shoes, and even to home environments, this technology is designed to facilitate recovery and relaxation.

Rikkyo University Ekiden Team’s Favorite Products

The athletes are already utilizing several Phiten products, which not only enhance their performance but also contribute to their recovery process. For instance, the Kenkoyoku® series, especially the Kenkoyoku shower, is compact and easy to use, leading to a noticeable reduction in injuries among team members.

Testimonies from the Athletes

Athletes have shared their positive experiences with Phiten products. One runner mentioned that the Nano Metax coated gear allows for better relaxation during races and reduces post-training fatigue, making it an indispensable part of their kit. Another athlete praised the effectiveness of the power tape, which serves as a simple yet effective preventive tool against injuries.

Moreover, the five-toed socks, known as Sockking, received a recommendation for providing stability and reducing fatigue during long-distance runs, thereby catering to the specific needs of runners.

The partnership between Phiten and the Rikkyo University Men's Ekiden Team represents a significant stride towards optimizing athletic performance through comprehensive body care solutions. As they navigate the competitive landscape, both entities look forward to achieving greater success in their respective domains.

For detailed information about Phiten and their innovative products, you can visit their official website.