A New Era in Women's Fitness at REDY'S GYM
On April 11, 2026, Ginza will welcome a groundbreaking addition to its vibrant fitness scene with the grand opening of
REDY'S GYM. This body makeup gym is part of LOIVE, a company that runs over 190 boutique fitness studios exclusively for women across Japan. The pre-opening event has already generated immense excitement, filling up within moments for a special program featuring the unconventional yet charismatic instructor
RICO.
A Revolutionary Concept
The essence of REDY'S GYM is encapsulated in the inspiring mantra,
"I MAKE MYSELF", inviting women to create their ideal selves. Unlike conventional gyms that often emphasize aesthetics alone, REDY'S GYM focuses on empowerment and self-love. RICO's unique approach transcends traditional gender boundaries, employing a mixture of affectionate sharpness and motivation to inspire women to embrace their strength and beauty.
In recent years, the perception of body makeup has significantly shifted from mere dieting to a means of self-love and confidence. Amidst this change, the presence of RICO—who embodies physical beauty and self-expression—offers women liberation from the outdated pressures of 'being beautiful for someone else.' His enthusiasm and tough love are unmistakably effective in boosting the self-esteem of participants, encouraging them to power through daily stress and self-doubt.
A Thrilling Experience
The
pre-opening program was an exhilarating event with RICO leading high-energy sessions in a dark, electrifying environment, reminiscent of a nightclub. The combination of vibrant sounds and powerful performances transforms the studio into a whirlpool of excitement. Participants expressed disbelief at their limits as RICO's inspiring encouragement pushes them beyond their boundaries, offering not just physical strength but mental clarity as well. Following the official opening, these exhilarating sessions will continue as limited-time special classes for the public.
RICO: The Empowering Icon
RICO’s background is as impressive as it is diverse. A multilingual professional fluent in Japanese, English, Spanish, and Russian, he graduated from Sophia University with a focus on Russian language. After starting his career in a leading trading company and later working in an international human resources consulting firm, he is currently the Head of Business Development at TimeTicket in the United States.
In addition to his corporate accomplishments, RICO is a professional
GOGO dancer and has garnered numerous awards in physique competitions such as Muscle Gate and JBBF. His achievements culminated in a remarkable second place finish at
Mr. Gay Japan 2025, solidifying his presence as a respected figure in both the fitness and performance worlds.
Overview of REDY'S GYM in Ginza
- - Opening Date: April 11, 2026
- - Location: 5F, Diamond Building, 9-12 Ginza 5-chome, Chuo City, Tokyo, 104-0061
- - Concept: A women-only body makeup gym that allows individuals to immerse themselves in a self-focused experience without distractions.
Equipped with rental options for clothing and shoes, it offers a convenient escape from the daily grind of work and shopping.
For more information, please visit the official site:
REDY'S GYM
The media is also invited to apply for limited slots for the pre-opening on April 9 and 10; inquiries are welcomed for further details.
Conclusion
In a world increasingly oriented towards diversity and empowerment, REDY'S GYM stands as a beacon for women seeking strength and confidence, all led by the extraordinary RICO. This gym isn’t merely a fitness venue; it’s a community where women can connect, grow, and be their best selves.