Edible Straws: A Sweet Solution for the Environment
In an exciting development for snack lovers and eco-conscious consumers, FamilyMart, a leading convenience store chain in Japan, is set to reintroduce its popular "Corone Cookie" starting July 22, 2025. Originally launched in Northern Japan, this innovative product is an edible straw, designed to replace conventional plastic straws, allowing customers to enjoy their beverages sustainably without the guilt of contributing to plastic waste.
The Corone Cookie, priced at 71 yen (inclusive of tax), will be available in approximately 6,800 FamilyMart stores across the Hokkaido, Tohoku, and Kanto regions. This product serves a dual purpose: it acts as a straw for various iced drinks from the Famima Cafe, such as iced coffee and iced mocha, and after its use, it transforms into a tasty treat to relish.
Why Edible Straws?
The trend toward edible straws is gaining traction, especially amid growing awareness about environmental issues. Recent statistics indicate that millions of plastic straws are discarded every day, contributing significantly to pollution. By incorporating edible straws, companies like FamilyMart not only reduce plastic waste but also provide a delightful alternative for enjoying beverages. The Corone Cookie is practically designed for this very purpose. It can be used for about 15 minutes, allowing customers ample time to sip their drinks before enjoying the cookie itself.
Social media buzzed with excitement when the Corone Cookie was introduced last year, as its unique concept and charming appearance won the hearts of many. Customers expressed their enthusiasm online, proclaiming desires to try something so novel and applauding its environmentally friendly profile. In response to this demand, FamilyMart is now expanding its distribution to include the Tokyo metropolitan area as well, reaching even more customers.
Details About the Corone Cookie
Here’s what you need to know about this delectable cookie:
- - Product Name: Corone Cookie
- - Price: 71 yen (tax included)
- - Release Date: July 22, 2025
- - Locations: Available in Hokkaido, Tohoku (Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima), and Kanto regions (Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, Kanagawa, Yamanashi, Nagano, Shizuoka at select stores), and Niigata.
Crafted from a lightly sweet crepe cookie, the Corone Cookie maintains its flavor profile even after use as a straw. Notably, it was awarded the Good Design Award in 2020, emphasizing its thoughtful design that marries functionality with aesthetics.
FamilyMart continues to live by its motto, "You and FamilyMart, together", aiming to foster a strong connection with its customers while striving to be an indispensable part of local communities. Through ventures like the Corone Cookie, the chain exemplifies its commitment to innovation while spotlighting pressing global issues such as plastic waste.
Don’t miss the chance to try this delightful, eco-friendly product!
Please note that availability may vary by store.