#United States #Chicago #homeownership #Rate #Alianza

Expanding Community Reach: Rate and Alianza Partnership

In an impactful move to increase financial literacy and homeownership among Latino families, Rate, a prominent fintech firm, has recently announced a multi-year collaboration with Alianza, the largest grassroots soccer platform in the U.S. The partnership positions Rate as the official mortgage lending partner of Alianza, reinforcing their commitment to serve the Latino community.

A Bilingual Approach to Homeownership Education

The collaboration aims to provide bilingual homeownership education and financial resources to families attending Alianza's events across eight major U.S. markets. Victor Ciardelli, CEO of Rate, emphasized the effectiveness of delivering educational resources in familiar spaces and languages. He stated, “Homeownership education is most effective when it is delivered in trusted spaces and in the language families are most comfortable using.”

The initiative is built on the success of a pilot program launched in 2025, which reached families in Chicago, Los Angeles, and New York City. The partnership will continue through the 2026 and 2027 seasons, with active engagement during peak soccer seasons from May to September. This schedule is designed to align with Alianza's annual events, which draw over 200,000 attendees, creating a natural setting for outreach and education.

Bringing Financial Tools to Families

At each Alianza event, Rate will set up dedicated activation spaces featuring bilingual specialists who will conduct short financial education sessions. These sessions will provide important guidance on homeownership and financial stability, effectively reaching families where they gather to engage in sports. Additionally, resources connected to the Rate App and Rate.com will be made available to further facilitate access to mortgage information.

Also integral to the partnership is the integration of Rate's Language Access Program, demonstrating a dual commitment to addressing the needs of Spanish-speaking consumers. Through this program, the organization will provide Spanish-language resources that ensure families can easily access the information they need regarding mortgages, insurance, and digital financial services.

Responding to Growing Demand

The timing of this partnership is particularly relevant, as interest among Latino homebuyers is on the rise. Moreover, with the excitement surrounding the 2026 FIFA World Cup™, the collaboration taps into the growing popularity of soccer in the United States while promoting financial literacy and opportunities. Steven Powell, Vice President of For Soccer, underlined the synergy between soccer and financial education, stating, “Partnering with Rate allows us to extend our mission by helping families access financial education and homeownership resources that support long-term stability.”

About Rate and Alianza

Rate Companies, recognized as a leader in mortgage lending, has helped over two million homeowners since its inception in 2000, providing innovative technology and outstanding customer service. As for Alianza, it remains committed to community engagement through soccer, striving to enhance the lives of Hispanic families across the country.

By combining these two powerful platforms, Rate and Alianza are creating a unique opportunity for families to learn about homeownership in accessible and nurturing environments, ultimately fostering financial stability in the community.

For more information on Rate’s initiatives, please visit rate.com. Likewise, learn more about Alianza and its programs by visiting alianzadefutbol.com.