#Japan #Tokyo #Wonjungyo #Korean Makeup #Moisture Cream

Introducing the Latest from Wonjungyo

Wonjungyo, renowned for revolutionizing the world of Korean beauty, has announced a major addition to its product lineup—the Moist Setup Cream in a generous 45g size, set to launch on August 28, 2026, exclusively at Loft, before hitting stores nationwide on September 16. Esteemed makeup artist Won Jung-yo has crafted this innovative cream to ensure even the busiest individuals can achieve a complexion reminiscent of a restful night's sleep.

Hydration Meets Makeup Prep

What sets the Moist Setup Cream apart is its ability to provide a significant boost to skin hydration without leaving a greasy residue. Perfectly designed for pre-makeup application, this cream assures seamless blending and long-lasting hydration throughout the day. As the sweltering heat of summer fades into the cool, dry winds of autumn, this cream promises to combat concerns of flaking and makeup breakdown.

Crafted to emulate the radiant, well-rested skin we all desire, the Moist Setup Cream features a silky texture, encouraging an effortless makeup application that won’t hinder your ideal look. With a professional formulation that incorporates seven different hydrating ingredients including CICA fermentation liquid, propolis extract, and three types of ceramides, the cream envelops your skin in moisture while still allowing for your makeup to shine through.

How to Use

For optimal results, integrate the Moist Setup Cream into your skincare routine by applying a small amount—the size of one or two pearls—to your entire face after your usual skincare products. Following up with foundation and base makeup directly after application guarantees that your makeup stays in place while benefitting from the unique moisture lock that this cream provides.

The innovative technology behind the formulation means that it is not just about applying makeup; it’s also about prepping the skin to hold up beautifully against autumn’s dry air. Gone are the days of worrying about unexpected makeup mishaps; this cream is here to ensure a flawless finish that lasts.

Behind the Brand

Wonjungyo—led by the acclaimed makeup artist Won Jung-yo—is on a mission to make professional beauty techniques accessible to everyone. As the go-to artist for top Korean idols and actresses, including renowned names from BLACKPINK and TWICE, Won Jung-yo is a trailblazer in beauty, known for her artistry with under-eye makeup and more. Her vision is to transport users back to the excitement of their first makeup application, through products that align with innovative techniques and peerless quality.

With a brand philosophy that emphasizes the emotional connection to beauty, every item in the Wonjungyo range, from eyeshadow palettes to hydrating bases, aims to empower users while echoing the glitz and glam of K-pop culture.

The Perfect Addition This Season

As we transition into the cooler months, it’s essential to adapt our skincare and makeup routines accordingly. With the launch of the Moist Setup Cream, Wonjungyo invites you to experience the luxury of hydrated skin, ensuring that your makeup doesn’t just look good—it feels good too. Prepare to step into fall with a renewed sense of confidence and radiant skin.

Where to Buy

The Moist Setup Cream is available for JPY 2,200 (tax included) at the official Wonjungyo online store, Loft, and select retailers including @cosme Store, Matsumoto Kiyoshi, and more. Embrace the new fall beauty trend with this must-have addition to your routine!

For more updates and tips, follow @wonjungyo_official_jp on Instagram and other social channels to stay connected with all things Wonjungyo.