#Japan #Tokyo #Seven x Seven #fav hospitality #Graphis Design

Seven x Seven Hotel Brand Makes History

The esteemed hotel brand Seven x Seven, under the fav hospitality group (FHG), has earned a prestigious gold award in the branding system category at the Graphis Design 2026 Awards. This notable achievement marks the first time a hotel brand has received such recognition, setting a new milestone in the hospitality industry.

The accolade was revealed by Higekazu Ogata, CEO of FHG, highlighting the brand's commitment to delivering an exceptional experience that goes beyond mere accommodation. Seven x Seven aims to redefine luxury hospitality by combining elements of architecture, interior design, service, and communication into a cohesive brand experience.

Chief Creative Director David Miskin expressed his pride in achieving this distinction: “Winning the Gold Award at the Graphis Design 2026 Awards is a remarkable honor. We see it as a validation of our efforts and a significant milestone for Japanese hospitality on the global stage.” He elaborated on the concept of a branding system, emphasizing that it encapsulates not just a logo but a comprehensive sensory experience that creates lasting memories through various elements including sound, texture, and spatial dynamics.

The Graphis Design Awards is an internationally recognized graphic design competition, attracting designers and creative professionals from around the world. Winning entries are featured in both a hardcover annual published by Graphis as well as an online gallery, making them accessible to a global audience. Established in Zurich in 1944, Graphis has expanded its scope over the years to encompass awards in advertising, photography, illustration, and more, solidifying its role as a benchmark in the creative industry.

Seven x Seven Hotel Details

Location Options:

• - Itoshima:

- Name: Seven x Seven Itoshima
- Address: 266 Nishihira, Nishi Ward, Fukuoka City, Fukuoka 819-0202, Japan
- Distance from Hakata Station: Approximately 45 minutes by car
- Number of Rooms: 47

• - Ishigaki:

- Name: Seven x Seven Ishigaki
- Address: 254-19 Maesato, Ishigaki City, Okinawa 907-0002, Japan
- Distance from New Ishigaki Airport: Approximately 18 minutes by car
- Number of Rooms: 121

Each location represents the brand's philosophy of harmonizing luxury with local experiences, ensuring that the hotel's design, amenities, and culinary offerings resonate with their surroundings.

Fav Hospitality Group's Brand Portfolio

Fav Hospitality Group has set out to redefine travel experiences that blend trends, technology, finance, and design. Among its various brands are:

• - fav: Focuses on redefining the richness of travel and offers high-quality accommodations which challenge traditional expectations.
• - FAV LUX: An upscale line that reflects the brand’s commitment to exceptional hospitality.
• - edit x seven: Presents the Seven x Seven concept in a fresh, curated manner emphasizing comfort and elegance.
• - BASE LAYER HOTEL: Designed for modern business travelers, combining essential features with a fun urban lifestyle.

Fav hospitality group envisions expanding its footprint, aiming to increase its number of facilities across Japan to at least 44 by the end of 2027. The group is also dedicated to enhancing hotel experiences through collaborations and the use of digital technologies like AI.

Overall, Seven x Seven has established itself not just as a lodging option but as a creative platform for luxury and hospitality, and the accolades it receives are a testament to its innovative approach.