Kokori Partners with NUCOS Japan to Elevate Beauty Philosophy in Japan

NUCOS Japan Partners with Kokori for Beauty Revolution in Japan

In a significant move for Japan’s beauty industry, Kokori Co., Ltd. (located in Kawaguchi, Saitama, and led by President Sachiko Ohtsubo) has been appointed as the official sales partner for NUCOS Japan. NUCOS Japan, known for its commitment to the philosophy of "invisible beauty" (Mie-nai Oshareh), aims to expand its reach within Japan’s consumer market. With a focus on enhancing domestic recognition and creating more sales opportunities, Kokori is set to play a crucial role in promoting the values behind the NUCOS brand.

Introduction to NUCOS Japan

NUCOS Japan is a beauty support supplement brand developed based on Japan’s high-quality standards. The brand has seen tremendous success in the Vietnamese market, attributed to its meticulously designed products and branding. NUCOS products are becoming increasingly popular in Japan, especially among the Vietnamese community living in the country. The intention behind this partnership is to propagate the core brand philosophy of nurturing beauty from within to a broader audience in Japan.

NUCOS offers a variety of products including:

- Beauty Supplements with low molecular fish collagen
- Whitening Supplements featuring domestic yeast extract
- Collagen Drinks enriched with 7,000mg of fish collagen

Through these offerings, NUCOS Japan aims to support health and beauty comprehensively. Their products are not only available in Japanese drugstores but are also offered through major e-commerce platforms like Rakuten, Amazon, and Yahoo! Shopping, elevating NUCOS as an internationally recognized Japanese brand.

Celebrating Inner Beauty Through Miss International 2025

Kokori’s partnership with NUCOS Japan includes sponsorship of the Miss International 2025 event, emphasizing the brand’s belief in the power of inner beauty. The values of culture, peace, and empowering women—championed by Miss International—resonate deeply with NUCOS’s philosophy. Through this sponsorship, NUCOS Japan intends to communicate a distinct Japanese perspective on beauty: that true beauty blossoms when nurtured from within.

The Event: Beauty Begins

On November 21, 2025, NUCOS Japan hosted the "Beauty Begins – Back to Origins" event at the prestigious Imperial Hotel in Tokyo. Centered on the themes of purity, safety, and reliability, the event aimed to reintroduce the brand's core philosophy and the concept of “invisible beauty.” Attendees included representatives from the Miss International pageant, beauty experts, influencers, and various industry stakeholders.

The venue portrayed Japan's aesthetic through a minimalist, tranquil atmosphere, enhancing the discussion surrounding NUCOS’s commitment to beauty. Notable figures, including Miss International 2024, Huynh Thi Thanh Thuy, and Vietnam’s representative for Miss International 2025, Nguyen Ngoc Kieu Duy, shared insights on Japanese beauty ideals and the brand's values.

Workshops and Cultural Experiences

As part of the event, a "furoshiki wrapping" workshop was conducted, highlighting Japanese traditions of care and sustainability, which align with NUCOS's principles. The workshop showcased the timeless practice of using furoshiki, emphasizing the importance of delicacy, sustainability, and artistry in day-to-day life—values integral to the NUCOS brand philosophy.

Looking Ahead

Kokori is committed to strengthening its role as the official sales partner for NUCOS Japan, driving brand philosophy dissemination and expanding retail channels. The company aims to cultivate stronger connections with consumers and continue disseminating the value of nurturing beauty from within.

Company Profile: Kokori Co., Ltd.

- Headquarters: 1-31-27, Higashikawaguchi, Kawaguchi City, Saitama, 333-0801, Japan
- Business Activities: Product development, e-commerce management, owned media management
- Website: Kokori