Haru Launches Mother's Day Campaign to Celebrate Self-Care Moments

Haru, a renowned head beauty brand under nijito, is kicking off its Mother’s Day campaign on April 13, 2026. This initiative goes beyond mere gift-giving; it’s about offering 'your time to be yourself.' As part of a growing trend in the gifting market that emphasizes experiences over material items, Haru aims to redefine self-care with a focus on hair and scalp health.

In recent years, there has been a noticeable shift in consumer preferences towards gifts that enhance daily life and overall wellness. The notion behind this year's campaign is centered around the idea of giving the gift of time – specifically, time for personal care that’s often deprioritized in our busy lives. Haru's commitment to 'head beauty' encourages individuals to take a moment for themselves, which can lead to both outer beauty and inner peace.

The campaign’s theme, 'Your time to be yourself,' serves as a reminder to not only focus on loved ones but also prioritize one’s own well-being. Among the various gifts available, customers will find options tailored to different lifestyles and preferences.

Campaign Highlights

This Mother’s Day campaign is built around the notion of gifting 'care time' rather than just products. Understanding that caring for one’s hair and scalp is both a beauty ritual and a self-reflection practice, Haru provides a unique opportunity to engage with one’s self.

1. Basic Gift Set - Priced at ¥5,500, this package features a choice of either the seasonal spring shampoo or the original Kurokami Scalp shampoo, paired with a scalp care brush and a logo towel, all beautifully wrapped in a gift bag designed for Mother's Day.

2. Premium Gift Box - Available at ¥12,100, this luxurious box includes the spring recipe Kurokami Scalp shampoo, a silk pillowcase in collaboration with my makura, and a fragrant mist, making it the perfect choice for an indulgent experience.

3. Spring Premium Shampoo Gift - For ¥12,500, this special offer includes the classic shampoo, a compact EMS brush for gentle scalp stimulation, and a towel. It's designed to enhance the daily bathing routine.

All gifts come attractively wrapped with Haru’s signature high-quality organza material, ensuring an exquisite unboxing experience.

Important Dates

- The campaign runs from April 13, 2026, to May 31, 2026.
- Orders should be placed by April 30 to guarantee delivery by Mother’s Day, May 10.

Not just available in their official online shop, the special Mother’s Day sets can also be found on various platforms including Rakuten and Yahoo! Shopping, extending the accessibility for customers.

About Haru

Haru is known for its flagship product, the Kurokami Scalp shampoo, which has reached over 8 million units sold. With a strong presence in e-commerce and around 5,000 retail locations nationally, Haru promotes head beauty as a cornerstone of personal well-being. The brand encourages customers to embrace age with positivity and encourages a self-loving attitude through its dedicated product offerings.

For more information, check out the following links:

This Mother’s Day, treat the special women in your life—and yourself—to a refreshing self-care ritual that embodies the essence of personal beauty and wellness.