Spiro Enhances Brand Experiences with Leadership Addition of Karen DeVault

In a bold move to bolster its capabilities in shaping brand experiences, Spiro®, a premier global experiential agency known for its expertise in brand activations and events, has appointed Karen DeVault as Senior Vice President of Global Growth Accounts. The announcement was made at their Las Vegas headquarters on June 11, 2026. This strategic addition comes at a time when the demand for innovative and effective brand engagement continues to rise.

With more than two decades of extensive experience in the fields of integrated marketing and experiential programs, DeVault is poised to make significant contributions to Spiro’s Brand Activations & Events (BAE) division. Before joining Spiro, she held the role of Executive Vice President at Invisible North, where she played a crucial part in overseeing integrated account strategies that spanned experiential, digital, and partnership portfolios. Her prior tenure at Mosaic North America saw her significantly influence the agency’s integrated offerings, shaping programs for a wide array of brands across various sectors, including consumer packaged goods (CPG), technology, and entertainment.

Carley Faircloth-Kilmurray, Spiro's Global Chief Marketing, Strategy & Activations Officer, praised DeVault for her unique blend of strategic insight and practical execution skills. “Karen has a rare combination of qualities,” Faircloth-Kilmurray noted. “She’s deeply strategic but also incredibly practical. She understands what clients are trying to achieve, asks the right questions, and builds genuine partnerships along the way.” These attributes will serve her well as she embarks on this new chapter at Spiro.

In her new role, DeVault’s primary focus will revolve around nurturing key client relationships and spearheading the growth of Spiro's BAE practice. She acknowledges the evolving expectations of clients who now seek agencies that offer senior-level insights and can adeptly navigate the complexities of contemporary business environments. “The expectations clients have of their agency partners have changed significantly over the course of my career,” stated DeVault. “The brands I work with want senior partners who understand the realities of their business, can navigate complexity, and know how to move from idea to execution without losing momentum. That's what drew me to Spiro. There's a real commitment here to partnership and to doing work that delivers on its promise.”

Jeff Stelmach, Global President of Spiro, also expressed excitement over DeVault’s appointment, highlighting her history of establishing trusted relationships with prominent brands. “Karen has spent her career building trusted relationships with some of the world's leading brands,” he said. “She understands how to help clients move through complexity, align teams around a common goal, and turn ambition into action. We're delighted to welcome her to Spiro and excited about the value she'll bring to the organizations we serve.”

As companies increasingly focus on experiential marketing not just as a means to engage with audiences but also to fortify customer relationships and support overarching business objectives, DeVault’s experience will undoubtedly prove valuable. Her addition to Spiro underlines the agency's commitment to delivering personalized, impactful brand experiences anchored in collaboration and strategic alignment.

For further details on Spiro's Brand Activations & Events solutions and how they aim to redefine brand engagement, visit spiro.com. With innovative leaders like Karen DeVault onboard, Spiro is well-equipped to navigate the evolving landscape of experiential marketing, ensuring brands connect authentically with their audiences.

About Spiro
Spiro (pronounced sp-eye-roh) is a globally oriented experiential agency driven by strategic insight and creative execution. They set the standard for how brands can grow and connect meaningfully with their audience. By using data-driven insights to enhance customer experiences, Spiro helps brands establish a lasting emotional and behavioral connection with their customers. More information can be found at spiro.com.

Media Contact:
Melissa Burns
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