#Japan #Shizuoka #Unagi #Food Festival #Yoshibe

Dive into Yoshibe's Summer Unagi Campaign

As summer approaches in Japan, the tradition of celebrating Doyo no Ushi no Hi, or the Day of the Cow, gains popularity, particularly for eating unagi (grilled eel). Yoshibe Group, a pioneering meal kit delivery service, is bringing this cultural experience to everyone with an engaging Instagram campaign. This initiative not only aims to reward participants with exquisite domestic unagi but also encourages families to enjoy this summer delicacy at home.

A Cultural Tradition Made Accessible

Doyo no Ushi no Hi is a time-honored festival where consuming unagi is believed to restore vitality amidst the sweltering summer heat. Yoshibe hopes to create a closer connection for its followers to this seasonal tradition while expressing gratitude through an exciting giveaway.

Campaign Details:

• - Duration: Until July 26, 2026 (Sunday) at 23:59
• - How to Enter: 1. Follow Yoshibe's official Instagram, 2. Like the campaign post.
• - Grand Prize: 6 lucky participants will win premium domestic unagi fillets (5 pieces) from Unagi Nara.
• - Bonus Chance: Share the campaign post on your stories for a chance to win Yoshibe SELECT Okonomiyaki (pork and seafood mix) set for 5 more winners!

Follow the official Yoshibe Instagram to join this flavorful celebration: Yoshibe Official Instagram

Bringing Unagi to Your Dining Table

In line with the celebration, Yoshibe’s menu book, `Smile & Table`, proudly features dishes crafted with domestic unagi for deliveries on July 25, 2026. These meal kits allow for easy at-home cooking, preserving the delightful taste of unagi while providing convenience during your busy summer schedule. This service alleviates the stress of meal planning and grocery shopping, ensuring families can enjoy festive meals stress-free.

Featured Dishes:

• - Standard Meal: Grilled unagi hitsumabushi.
• - Fun Meal: Grilled unagi kabayaki.
• - Timely Meal: Grilled unagi kabayaki.

Yoshibe’s meal kits also play a significant role in minimizing food waste, as they deliver just the right amount of ingredients needed for each recipe.

Yoshibe Group: Leading the Meal Kit Revolution

Having served the Japanese dining culture for nearly five decades, Yoshibe Group continues to adapt its offerings to meet the evolving lifestyles of families. Their commitment to environmental sustainability was recognized with awards like the COOL CHOICE LEADERS AWARD 2018. Yoshibe has consistently ranked as the number one food delivery service in Japan, as published in the February 26, 2026 issue of Japan’s Distribution Industry Newspaper.

Winning multiple awards, including the 32nd Food Safety and Environmental Contribution Award in September 2023, highlights Yoshibe's focus on convenience while being eco-friendly. As of November 2023, they were honored with the Mother's Selection Award for their services tailored to parenting families, affirming their commitment to uplifting everyday dining experiences.

Yoshibe Group remains dedicated to forging enjoyable dining moments at home while ensuring safety and quality in every meal they deliver.

About Yoshibe Group

Company Name: Yoshibe Development Co., Ltd.
Headquarters: 1-8-30 Kuniyoshida, Suruga City, Shizuoka Prefecture
CEO: Keigo Hirano
Website: Yoshibe Official Site
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