Liz Hershfield Steps Up as Executive Director of Cotton Council International
In a significant move for the sustainable fashion industry, Liz Hershfield has been appointed as the Executive Director of Cotton Council International (CCI). This prestigious position comes after the retirement of Bruce Atherley, who has led the organization for several years. Hershfield's extensive background in sustainability and her in-depth knowledge of the fashion sector position her perfectly to guide US cotton into a new era.
The CCI serves as the export promotion arm of the National Cotton Council of America (NCC), and its main objective is to increase the global presence of American cotton. According to Gary Adams, the NCC President and CEO, strong leadership and innovative strategies will be vital to maintain the competitive edge of US cotton. 'Liz Hershfield is in an excellent position to further develop the COTTON USA™ programs and communicate the advantages of US cotton, enabling American cotton farmers to thrive in an increasingly complex global market,' he emphasized.
Hershfield's appointment comes at a crucial time when advocacy for US cotton is more imperative than ever. With a rich legacy of quality, innovation, and a steadfast commitment to sustainability, Hershfield is eager to work with CCI's talented team to boost the preference for American cotton within the global textile supply chain. 'US cotton has an incredible story to tell, with deep roots in quality, innovation, and sustainability,' commented Hershfield. 'I feel honored to join this talented team at CCI to promote the demand for US cotton in the worldwide textile landscape.'
Throughout her remarkable career, Hershfield has championed sustainability initiatives and supply chain management for leading brands such as J.Crew, Madewell, and Gap Inc. She is also the founder of Green-ish, a consulting firm that assists companies in navigating complex environmental, social, and governance (ESG) issues within their supply chain operations. Her contributions to sustainable fashion have garnered her significant recognition, including the prestigious Textile Exchange Ryan Young Climate+ Award for her innovative regenerative cotton program, which benefits US cotton farmers. Moreover, she has been honored with 'The Direct 60' accolade from The Lead and featured in the Rivet 50 Index for her leadership role in the denim industry.
In her new role at CCI, Hershfield intends to leverage her vast experience with American cotton and her proven success in sustainable fashion and supply chain management to elevate the 'COTTON USA™ Difference.' Her leadership is set to transform how US cotton is perceived and utilized globally, fostering unparalleled partnerships in the international textile supply chain.
The CCI operates as a non-profit professional association dedicated to the promotion of cotton fibers, yarn, and products from the USA under the COTTON USA™ brand. With nearly 70 years of experience, the organization aims to position US cotton as the preferred fiber among spinners, manufacturers, brands, retailers, and consumers alike. CCI has established 20 offices around the world, reaching over 50 countries with its efforts aimed at increasing the market share of US cotton.
As the world of fashion continues to prioritize sustainability and ethical sourcing, the leadership of Liz Hershfield at CCI represents a promising future for US cotton in global markets. With her innovative mindset and unwavering commitment to sustainability, Hershfield is poised to advance COTTON USA™ programs and ensure that American cotton remains a favored choice in the global textile industry.
The CCI serves as the export promotion arm of the National Cotton Council of America (NCC), and its main objective is to increase the global presence of American cotton. According to Gary Adams, the NCC President and CEO, strong leadership and innovative strategies will be vital to maintain the competitive edge of US cotton. 'Liz Hershfield is in an excellent position to further develop the COTTON USA™ programs and communicate the advantages of US cotton, enabling American cotton farmers to thrive in an increasingly complex global market,' he emphasized.
Hershfield's appointment comes at a crucial time when advocacy for US cotton is more imperative than ever. With a rich legacy of quality, innovation, and a steadfast commitment to sustainability, Hershfield is eager to work with CCI's talented team to boost the preference for American cotton within the global textile supply chain. 'US cotton has an incredible story to tell, with deep roots in quality, innovation, and sustainability,' commented Hershfield. 'I feel honored to join this talented team at CCI to promote the demand for US cotton in the worldwide textile landscape.'
Throughout her remarkable career, Hershfield has championed sustainability initiatives and supply chain management for leading brands such as J.Crew, Madewell, and Gap Inc. She is also the founder of Green-ish, a consulting firm that assists companies in navigating complex environmental, social, and governance (ESG) issues within their supply chain operations. Her contributions to sustainable fashion have garnered her significant recognition, including the prestigious Textile Exchange Ryan Young Climate+ Award for her innovative regenerative cotton program, which benefits US cotton farmers. Moreover, she has been honored with 'The Direct 60' accolade from The Lead and featured in the Rivet 50 Index for her leadership role in the denim industry.
In her new role at CCI, Hershfield intends to leverage her vast experience with American cotton and her proven success in sustainable fashion and supply chain management to elevate the 'COTTON USA™ Difference.' Her leadership is set to transform how US cotton is perceived and utilized globally, fostering unparalleled partnerships in the international textile supply chain.
The CCI operates as a non-profit professional association dedicated to the promotion of cotton fibers, yarn, and products from the USA under the COTTON USA™ brand. With nearly 70 years of experience, the organization aims to position US cotton as the preferred fiber among spinners, manufacturers, brands, retailers, and consumers alike. CCI has established 20 offices around the world, reaching over 50 countries with its efforts aimed at increasing the market share of US cotton.
As the world of fashion continues to prioritize sustainability and ethical sourcing, the leadership of Liz Hershfield at CCI represents a promising future for US cotton in global markets. With her innovative mindset and unwavering commitment to sustainability, Hershfield is poised to advance COTTON USA™ programs and ensure that American cotton remains a favored choice in the global textile industry.
Topics Consumer Products & Retail）
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