#Japan #Geotech #Bunkyo, Tokyo #Geolonia #Geo-People

Introduction

In a groundbreaking collaboration, Geotech and Geolonia have introduced a unique outdoor event measurement service that leverages anonymized flow data and geolocation-based surveys. This initiative enables event organizers to quantitatively assess audience behavior, satisfaction, and economic impact, which have traditionally been challenging to measure.

Service Overview

The innovative service uses Geotech's anonymized flow data—called 'Geo-People'—and Geolonia's location-based survey service, 'Geo-Research', to provide insights into audience dynamics during outdoor events. It allows for a detailed analysis of attendee behaviors such as arrival times, movement patterns, and duration of stay. This integrated approach offers local governments and businesses a comprehensive understanding of how events influence surrounding areas, improving the decision-making process for future initiatives.

The Need for Data-Driven Event Management

Outdoor events have gained significant traction across Japan, serving as effective means for regional revitalization and tourism promotion. However, a major challenge remains—the free movement of attendees makes it difficult to track participation numbers and regional economic effects. With the pressure to improve sustainability and regional development, data-driven strategies are essential to maximize the value of these events.

Data Integration and Visualization

Utilizing Geolonia's advanced visualization technologies, the combined data from Geo-People and Geo-Research will be integrated and presented through dashboards. This allows municipalities and promotional agencies to easily interpret event impacts, enhancing their ability to plan and implement successful strategies.

Anticipated Impact and Future Goals

Through this service, both Geotech and Geolonia aim to establish a reliable framework for measuring outdoor events' effectiveness. By analyzing attendee flow and satisfaction data, municipalities will be better equipped to assess how events contribute to their communities, leading to more informed decisions about future event planning and investment.

Company Profiles

Geolonia: Founded in August 2019, Geolonia specializes in geolocation services and has become a partner with the Geospatial Information Authority of Japan. They provide unique solutions and insights to enhance smart city architectures.

Geotech: Established in 1994, Geotech has been a leader in digital mapping solutions, providing comprehensive location data across various sectors, including automotive and consumer services. Their latest applications for behavior analysis are at the forefront of understanding human movement in real-time.

Conclusion

This collaboration between Geotech and Geolonia not only signifies a pivotal moment for data-driven outdoor event management but also reinforces the importance of integrating technology in revitalizing local economies. By enhancing festivals and events with analytical tools, the potential for impactful community engagement is limitless.