#Japan #Shibuya #ADAM ET ROPÉ #Buffalo '66 #10Culture

Buffalo '66 × 10Culture Pop-Up Store Launches in Shibuya

ADAM ET ROPE, a renowned Japanese fashion brand managed by Jun Co., Ltd., will unveil a limited-time pop-up store in Shibuya PARCO from July 15 to August 4, 2026. This event marks a unique collaboration with the cultural label 10Culture and is inspired by the iconic film "Buffalo '66." The pop-up will be hosted at DAIROKKAN on the first floor of Shibuya PARCO.

Featuring Masatoshi Nagase

The promotional visuals for this collaboration prominently feature actor Masatoshi Nagase, adding a cultural touch to the event. Some exclusive products, including items that draw inspiration directly from moments and imagery of the film, will also be available for purchase. In addition to the products, an exhibition showcasing official photographs from both "Buffalo '66" and "The Brown Bunny" will take place simultaneously.

Special Event on July 25

On July 25, a special screening of "Buffalo '66" will occur at PBOX STND on the 10th floor of Shibuya PARCO. Following the film, a talk show featuring special guests will enrich the event, though specifics on the show content will be announced later.

Exclusive Merchandise Collection

This initiative is a first-time collaboration between 10Culture and "Buffalo '66," a film written and directed by Vincent Gallo. The limited edition collection will include three key items: T-shirts, open-collar shirts, and bags, all featuring designs that resonate with significant scenes and visuals from the film. The T-shirts will offer six unique designs, each inspired by the film’s main visual elements, presented in both black and white. The open-collar shirts will feature a monochrome collage of iconic scenes.

For the bags, a tote adorned with a bold jacquard weave print of an iconic still from the film will complete the merchandise lineup.

Campaign Visuals and Thematic Reinterpretation

The campaign visuals reimagine the cinematic universe of "Buffalo '66" through the lens of Nagase and extra performers, producing striking imagery reminiscent of the film's most memorable scenes.

How to Purchase

The collaborative items will be available at ADAM ET ROPE's HOMME stores, the official online shopping platform J'aDoRe JUN ONLINE, as well as at the pop-up store starting from July 15, 2026.

About Buffalo '66

"Buffalo '66" is an unconventional love story directed, scripted, and acted by the multifaceted Vincent Gallo. The film intertwines the events of the 1991 Super Bowl with the life of Billy, a man recently released from prison. Returning to his hometown of Buffalo, he fabricates a story about having a fiancée to his unsuspecting parents, leading him to kidnap a stranger, Layla, to portray his girlfriend under duress. As time passes, Layla uncovers Billy's true self and develops feelings for him, making for a poignant narrative.

The film gained immense popularity in Japan when it opened at Shibuya Cinequint as a thriller in July 1999, amidst a thriving mini-theater boom, and enjoyed an impressive 34-week run. In January 2021, it was screened again at Shibuya White Cinequint, 20 years after its initial release.

Event Locations

• - Pop-Up Store: DAIROKKAN, Shibuya PARCO 1F, 15-1 Udagawacho, Shibuya
• - Dates: July 15 (Wed) – August 4 (Tue)

Note: Entry restrictions apply on July 15.

• - Film Screening: PBOX STND, Shibuya PARCO 10F, 15-1 Udagawacho, Shibuya

Screening Date

• - July 25 (Sat)

Note: Entry restrictions apply. Further details on the talk show and special screening will be shared later.

For more information, please visit the campaign page.