Lorrin Pascoe Joins Vessi as CMO to Propel Global Expansion Efforts

Vessi Welcomes Lorrin Pascoe as Chief Marketing Officer

In an exciting move for its global ambitions, Vessi, the Vancouver-based footwear brand celebrated for its waterproof sneakers, has appointed Lorrin Pascoe as its new Chief Marketing Officer (CMO). This significant appointment indicates Vessi's dedication to expanding its international reach and solidifying its leadership in the waterproof footwear market.

Lorrin Pascoe brings over two decades of experience to Vessi, having previously held strategic marketing roles at prominent companies like KOHO, Sonos, and Adidas. His expertise encompasses creating impactful marketing strategies and cultivating brand communities that resonate deeply with consumers. In his role as CMO, Pascoe will supervise Vessi's marketing endeavors, guide brand storytelling, enhance community engagement, and oversee digital marketing initiatives as the company continues to grow its presence in the footwear industry.

Andy Wang, Co-Founder and CEO of Vessi, expressed enthusiasm regarding Pascoe's appointment: “His unique mix of creative vision and data-driven leadership is ideal for guiding Vessi's next stage of development.” Wang emphasized the importance of Pascoe's experience with purpose-driven brands and omnichannel marketing, viewing it as pivotal for Vessi as it aims to redefine what it means to be a modern, mission-led brand.

Pascoe himself has expressed a personal passion for Vessi’s vision, stating, “Having always had a deep personal connection with water, discovering Vessi was almost life-changing for me, by unlocking the fun of wet weather. I'm excited to help lead the brand into its next chapter – scaling with intention, connecting deeply with consumers, and amplifying the values that have made Vessi so beloved by its community.”

As Vessi embarks on this new chapter, the company remains committed to expanding its product offerings and enhancing customer-first initiatives that align with its core values. The addition of Pascoe to the executive team is viewed as a milestone in Vessi's journey, as they strive to innovate and respond to the evolving needs of their customer base.

Founded in 2018 in Vancouver, BC, Vessi Footwear Ltd. has rapidly carved out a niche for itself in the footwear market, with a mission to inspire joy, even in rainy conditions. By offering exceptional waterproof comfort, Vessi has become a trusted brand for consumers seeking functionality without sacrificing style. As they continue to grow, the brand aims to transform rainy days into opportunities—proving that wet weather can be enjoyed while wearing stylish, functional footwear.

Pascoe's strategic leadership will enable Vessi to deepen its connection with consumers while scaling operations to meet increasing demand. As they move forward, Vessi is poised to remain at the forefront of the waterproof footwear category, driven by innovation and a commitment to enhancing the customer experience.