Base Food Partners with Dip Battles for Sports Nutrition
Base Food Company, headquartered in Meguro, Tokyo, has entered a supplier agreement with the professional dance team "Dip Battles," which competes in the D.League. This partnership will enhance the "BASE UP SPORTS PROJECT," aimed at promoting healthy lifestyles and improved sports performance through complete nutritional food.
Supporting Athlete Performance through Nutrition
The primary goal of Base Food is to foster a society where everyone shines individually and enjoys a vibrant life. The "BASE UP PROJECT" is designed to incorporate complete nutritional meals into everyday life, thus supporting mental and physical health. With the addition of Dip Battles to this initiative, Base Food aims to provide nutritional support to the dancers and related members, including offerings from their "BASE FOOD" product line, collaboration on various events, and educational activities focused on nutrition and sports performance.
Who Are the Dip Battles?
"Dip Battles" was formed to inspire people and share dreams with strength and passion. Founded on street culture, they captivate audiences with their polished skills and unique style. Last season's motto, "Creating a New Era," saw them reaching the championship. With the new motto for the current season, "Challenging Together to Surpass a New Era," the team aims to consolidate their individual strengths to achieve the season's championship victory.
Supporting their quest, Play Director Kenyo expressed his enthusiasm for Base Food's support, stating, "Having Base Food on our side provides us with a powerful advantage as we face the rigorous challenges ahead. Together, we will embody our motto as we strive for excellence in our performances."
The BASE UP PROJECT Overview
The BASE UP PROJECT encompasses supporting sports, music, arts, and cultural figures, encouraging people who work hard to achieve their dreams while contributing to a sustainable society. Through this initiative, Base Food aims to support health and nutrition, fostering an environment where everyone can share smiles and joy.
What is BASE FOOD?
BASE FOOD represents the company's smart food products designed to provide complete nutrition easily. Each serving delivers one-third of the daily required nutrients, made from carefully sourced ingredients such as whole grains, soybeans, and chia seeds. Since launching in February 2017, the range has expanded to include various products, and sales have reached over 300 million servings, with more than 1 million regular subscribers.
Summary of Supplier Agreement
The agreement with Dip Battles is just one of many as Base Food continues to support athletes from various sports. This includes providing nutritional food products and other forms of collaboration to enhance sports performance. Base Food is dedicated to revolutionizing food staples for a healthier, more vibrant society.
About Base Food Company
Founded in April 2016, Base Food operates under the mission of innovating staple foods and making health a standard. As a pioneer in complete nutritional food in Japan, they propose solutions that are easy, delicious, and beneficial for all, promoting a culture where everyone enjoys their meals while leading healthier lives.
Headquarters: Nakameguro, Meguro-ku, Tokyo
Company Representative: Shun Hashimoto
URL: Base Food Website