World Tennis with Harry Cicma Welcomes SXY.com as New Title Sponsor for Its 16th Season

World Tennis with Harry Cicma Welcomes SXY.com as Title Sponsor

World Tennis with Harry Cicma, renowned for its high-quality tennis coverage, recently made an exciting announcement. The series has partnered with SXY.com, marking a significant milestone as it enters its 16th season on national television. This collaboration not only underscores the program's commitment to bringing top-tier tennis content to audiences but also highlights the growing popularity of paddle sports.

Hosted by Harry Cicma, a former ATP Tour professional and an Emmy Award-winning sports anchor, each episode is packed with engaging content, including exclusive interviews with tennis legends such as Rafael Nadal, Carlos Alcaraz, Serena Williams, and Aryna Sabalenka. The show runs for 30 minutes and features highlights from prestigious events like the US Open, Indian Wells, and Desert Smash.

SXY.com, a leader in paddle sports production and distribution, has a strong reputation for promoting emerging sports like pickleball and beach tennis. Cicma expressed enthusiasm about the partnership, stating, “SXY.com represents excellence and quality, and their commitment to emerging sports makes them a perfect fit for the World Tennis TV community.”

As the series looks towards the future, it aims to leverage this partnership to not only maintain but also expand its two-decade legacy in tennis broadcasting. Starting July 1, 2025, the show will be aired weekly across over 100 million households throughout the United States on major networks including NESN, MASN, Fox Las Vegas, and others.

The collaboration will enable the series to highlight the sport's biggest stars while also bringing attention to the rising trend of paddle sports. With this dynamic partnership, World Tennis with Harry Cicma is poised to continue being at the forefront of tennis broadcasting, blending traditional tennis content with new-age paddle sports, thus catering to a diverse audience.

For viewers keen on catching all the action and insights from the world of tennis and paddle sports, World Tennis with Harry Cicma promises an exciting lineup for the upcoming season. For more details, you can visit SXY.com.

This partnership symbolizes the union of traditional and modern sports, illustrating the evolving landscape of athletics, and promises to engage fans of tennis, paddle sports, and everything in between. With SXY.com as the title sponsor, the series is geographically positioned to explore new avenues in sports entertainment and viewer engagement.

As World Tennis with Harry Cicma honors its legacy and looks ahead, the involvement of SXY.com signals a robust future for tennis broadcasting, encouraging viewers to stay tuned for a season full of remarkable stories and thrilling sports action.